Trans Ocean Consumer Insights

Who buys Trans Ocean? A Trans Ocean consumer is generally very low income, Asian, and young adult age. Trans Ocean consumers are more likely to purchase Trans Ocean during larger pantry stocking trips. Brands such as Marketside, Starkist, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Trans Ocean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.3%
Total Basket $ (median)
$58.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trans Ocean Consumer Demographics

demographic
index
Female
101
Male
88
<24
109
25-34
110
35-44
93
45-54
104
55-64
100
65+
63
African American
89
Asian
106
Caucasian
101
Hispanic
101
demographic
index
Has Kids
97
No Kids
106
- $20k
143
$20k-40k
127
$40k-60k
109
$60k-80k
104
$80k-100k
97
$100k-125k
73
$125k +
43
No College
123
College
99
Adv. Degree
75

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Trans Ocean Basket Affinity & Size

brand
basket affinity
Marketside 7.2x
Starkist 6.6x
Jennie-O 6.1x
Farmers Market 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
476

Where is Trans Ocean Purchased?

channels
index
Drug
33
Food
47
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.6x
Farmers Market 1.6x
Red Baron 1.6x

How Did They Pay?

method
index
Cash
114
Credit
70
Debit
105
Food Stamps
248

When is Trans Ocean Purchased?

day of week
Sun
16.9%
Mon
14.0%
Tue
12.4%
Wed
11.4%
Thu
11.3%
Fri
16.4%
Sat
17.6%
time of day
Morning
13.5%
Noon
15.6%
Afternoon
34.8%
Evening
27.4%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trans Ocean consumers purchase?

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Why do Trans Ocean consumers try new brands?

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Where do Trans Ocean consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trans Ocean Target Market

Arrow and target

Who actually buys Trans Ocean? Do these consumers match the intended target market of Trans Ocean?

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What motivates the target market to purchase Trans Ocean?

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What other target market should Trans Ocean look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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