Transformers Consumer Insights

Who buys Transformers?

A Transformers consumer is generally slightly lower income, Asian, and young adult age. Transformers consumers are more likely to purchase Transformers during larger pantry stocking trips. Brands such as Crayola, Secret, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Transformers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
13.0%
Total Basket $ (median)
$53.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Transformers Consumer Demographics

demographic
index
Female
101
Male
86
<24
63
25-34
124
35-44
117
45-54
64
55-64
60
65+
36
African American
81
Asian
130
Caucasian
98
Hispanic
93
demographic
index
Has Kids
121
No Kids
53
- $20k
80
$20k-40k
84
$40k-60k
111
$60k-80k
110
$80k-100k
99
$100k-125k
104
$125k +
100
No College
85
College
102
Adv. Degree
107

Understand Transformers Consumer Behavior

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Transformers Basket Affinity & Size

brand
basket affinity
Crayola 9.2x
Secret 6.2x
Archer Farms 6.1x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
268

Where is Transformers Purchased?

channels
index
Beauty
19
Club
8
Dollar
78
Drug
34
Food
7
Gas & Convenience
0
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Huggies 1.5x
Armour 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
85
Credit
102
Debit
108
Food Stamps
37

When is Transformers Purchased?

day of week
Sun
12.5%
Mon
11.3%
Tue
12.9%
Wed
13.1%
Thu
12.7%
Fri
18.3%
Sat
19.2%
time of day
Morning
14.7%
Noon
18.8%
Afternoon
33.6%
Evening
24.3%
Late
8.5%

About Our Transformers Consumer Insights

How do we know who buys Transformers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Transformers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.