Transformers Consumer Insights

Who buys Transformers? Transformers consumers are generally slightly lower income, Asian, and young adult age. Transformers consumers are more likely to purchase Transformers during larger pantry stocking trips. Brands such as Crayola, Secret, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Transformers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
13.0%
Total Basket $ (median)
$53.79

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Transformers Consumer Demographics

demographic
index
Female
101
Male
86
<24
63
25-34
124
35-44
117
45-54
64
55-64
60
65+
36
African American
81
Asian
130
Caucasian
98
Hispanic
93
demographic
index
Has Kids
121
No Kids
53
- $20k
80
$20k-40k
84
$40k-60k
111
$60k-80k
110
$80k-100k
99
$100k-125k
104
$125k +
100
No College
85
College
102
Adv. Degree
107

Understand Transformers Consumer Behavior

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Transformers Basket Affinity & Size

brand
basket affinity
Crayola 9.2x
Secret 6.2x
Archer Farms 6.1x
TRESemme 6.0x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
268

Where is Transformers Purchased?

channels
index
Beauty
19
Club
8
Dollar
78
Drug
34
Food
7
Gas & Convenience
0
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Huggies 1.5x
Armour 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
85
Credit
102
Debit
108
Food Stamps
37

When is Transformers Purchased?

day of week
Sun
12.5%
Mon
11.3%
Tue
12.9%
Wed
13.1%
Thu
12.7%
Fri
18.3%
Sat
19.2%
time of day
Morning
14.7%
Noon
18.8%
Afternoon
33.6%
Evening
24.3%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Transformers consumers purchase?

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Why do Transformers consumers try new brands?

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Where do Transformers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Transformers Target Market

Arrow and target

Who actually buys Transformers? Do these consumers match the intended target market of Transformers?

Thought bubble

What motivates the target market to purchase Transformers?

magnifying glass

What other target market should Transformers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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