Transformers (Licensed) Consumer Insights

Who buys Transformers (Licensed)?

A Transformers (Licensed) consumer is generally median income, African American, and young adult age. Transformers (Licensed) consumers are more likely to purchase Transformers (Licensed) during larger pantry stocking trips. Brands such as Crayola, Totino's Party Pizza, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Transformers (Licensed) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$12.61
% of Basket $ (median)
20.1%
Total Basket $ (median)
$62.71

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Transformers (Licensed) Consumer Demographics

demographic
index
Female
100
Male
97
<24
48
25-34
120
35-44
116
45-54
70
55-64
58
65+
63
African American
113
Asian
108
Caucasian
95
Hispanic
105
demographic
index
Has Kids
121
No Kids
53
- $20k
109
$20k-40k
101
$40k-60k
107
$60k-80k
113
$80k-100k
85
$100k-125k
96
$125k +
83
No College
94
College
105
Adv. Degree
80

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Transformers (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 13.5x
Totino's Party Pizza 6.9x
Hefty 6.5x
Gerber Graduates 5.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
248

Where is Transformers (Licensed) Purchased?

channels
index
Club
21
Dollar
26
Drug
54
Food
4
Mass
202
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.5x
Oscar Mayer Lunchables 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
124
Credit
89
Debit
105
Food Stamps
58

When is Transformers (Licensed) Purchased?

day of week
Sun
13.7%
Mon
13.2%
Tue
10.8%
Wed
10.9%
Thu
11.8%
Fri
18.0%
Sat
21.6%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
35.2%
Evening
26.2%
Late
8.7%

About Our Transformers (Licensed) Consumer Insights

How do we know who buys Transformers (Licensed)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Transformers (Licensed) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.