Transformers (Licensed) Consumer Insights

Who buys Transformers (Licensed)? Transformers (Licensed) consumers are generally median income, African American, and young adult age. Transformers (Licensed) consumers are more likely to purchase Transformers (Licensed) during larger pantry stocking trips. Brands such as Crayola, Totino's Party Pizza, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Transformers (Licensed) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.61
% of Basket $ (median)
20.1%
Total Basket $ (median)
$62.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Transformers (Licensed) Consumer Demographics

demographic
index
Female
100
Male
97
<24
48
25-34
120
35-44
116
45-54
70
55-64
58
65+
63
African American
113
Asian
108
Caucasian
95
Hispanic
105
demographic
index
Has Kids
121
No Kids
53
- $20k
109
$20k-40k
101
$40k-60k
107
$60k-80k
113
$80k-100k
85
$100k-125k
96
$125k +
83
No College
94
College
105
Adv. Degree
80

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Transformers (Licensed) Basket Affinity & Size

brand
basket affinity
Crayola 13.5x
Totino's Party Pizza 6.9x
Hefty 6.5x
Gerber Graduates 5.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
248

Where is Transformers (Licensed) Purchased?

channels
index
Club
21
Dollar
26
Drug
54
Food
4
Mass
202
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Hawaiian Punch 1.5x
Oscar Mayer Lunchables 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
124
Credit
89
Debit
105
Food Stamps
58

When is Transformers (Licensed) Purchased?

day of week
Sun
13.7%
Mon
13.2%
Tue
10.8%
Wed
10.9%
Thu
11.8%
Fri
18.0%
Sat
21.6%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
35.2%
Evening
26.2%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Transformers (Licensed) consumers purchase?

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Why do Transformers (Licensed) consumers try new brands?

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Where do Transformers (Licensed) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Transformers (Licensed) Target Market

Arrow and target

Who actually buys Transformers (Licensed)? Do these consumers match the intended target market of Transformers (Licensed)?

Thought bubble

What motivates the target market to purchase Transformers (Licensed)?

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What other target market should Transformers (Licensed) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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