Trappey's Consumer Insights

Who buys Trappey's?

A Trappey's consumer is generally slightly lower income, African American, and senior age. Trappey's consumers are more likely to purchase Trappey's during larger pantry stocking trips. Brands such as Libby's, Ro-Tel, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Trappey's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.56
% of Basket $ (median)
1.8%
Total Basket $ (median)
$85.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trappey's Consumer Demographics

demographic
index
Female
97
Male
128
<24
74
25-34
80
35-44
95
45-54
104
55-64
166
65+
176
African American
332
Asian
38
Caucasian
98
Hispanic
72
demographic
index
Has Kids
90
No Kids
124
- $20k
110
$20k-40k
103
$40k-60k
114
$60k-80k
101
$80k-100k
96
$100k-125k
94
$125k +
77
No College
126
College
98
Adv. Degree
77

Understand Trappey's Consumer Behavior

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Trappey's Basket Affinity & Size

brand
basket affinity
Libby's 14.1x
Ro-Tel 11.7x
Borden 8.4x
French's 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
575

Where is Trappey's Purchased?

channels
index
Dollar
62
Drug
1
Food
59
Gas & Convenience
5
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.3x
Sunbeam 2.0x
Borden 2.0x
Armour 1.9x

How Did They Pay?

method
index
Cash
107
Credit
76
Debit
112
Food Stamps
178

When is Trappey's Purchased?

day of week
Sun
17.9%
Mon
13.5%
Tue
13.3%
Wed
13.5%
Thu
10.6%
Fri
13.4%
Sat
17.7%
time of day
Morning
18.4%
Noon
17.8%
Afternoon
33.4%
Evening
24.2%
Late
6.2%

Get More Trappey's Data

Contact us for the latest Trappey's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Trappey's consumers switch to?

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Why do consumers stop buying Trappey's products?

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Which retailers do Trappey's shoppers prefer to shop at?

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What motivates consumers to try Trappey's products?

Research the Trappey's Target Market

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Who actually buys Trappey's? Do these consumers match the intended target market of Trappey's?

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What motivates the target market to buy Trappey's?

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What other target market should Trappey's look at?

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Which other brands have a similar target market?

About Our Trappey's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.