Trappey's Consumer Insights

Who buys Trappey's? Trappey's consumers are generally slightly lower income, African American, and senior age. Trappey's consumers are more likely to purchase Trappey's during larger pantry stocking trips. Brands such as Libby's, Ro-Tel, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Trappey's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.56
% of Basket $ (median)
1.8%
Total Basket $ (median)
$85.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trappey's Consumer Demographics

demographic
index
Female
97
Male
128
<24
74
25-34
80
35-44
95
45-54
104
55-64
166
65+
176
African American
332
Asian
38
Caucasian
98
Hispanic
72
demographic
index
Has Kids
90
No Kids
124
- $20k
110
$20k-40k
103
$40k-60k
114
$60k-80k
101
$80k-100k
96
$100k-125k
94
$125k +
77
No College
126
College
98
Adv. Degree
77

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Trappey's Basket Affinity & Size

brand
basket affinity
Libby's 14.1x
Ro-Tel 11.7x
Borden 8.4x
French's 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
575

Where is Trappey's Purchased?

channels
index
Dollar
62
Drug
1
Food
59
Gas & Convenience
5
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 2.3x
Sunbeam 2.0x
Borden 2.0x
Armour 1.9x

How Did They Pay?

method
index
Cash
107
Credit
76
Debit
112
Food Stamps
178

When is Trappey's Purchased?

day of week
Sun
17.9%
Mon
13.5%
Tue
13.3%
Wed
13.5%
Thu
10.6%
Fri
13.4%
Sat
17.7%
time of day
Morning
18.4%
Noon
17.8%
Afternoon
33.4%
Evening
24.2%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trappey's consumers purchase?

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Why do Trappey's consumers try new brands?

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Where do Trappey's consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trappey's Target Market

Arrow and target

Who actually buys Trappey's? Do these consumers match the intended target market of Trappey's?

Thought bubble

What motivates the target market to purchase Trappey's?

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What other target market should Trappey's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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