Treasure Cave Consumer Insights

Who buys Treasure Cave? A Treasure Cave consumer is generally very high income, Caucasian, and senior age. Treasure Cave consumers are more likely to purchase Treasure Cave during larger pantry stocking trips. Brands such as Marketside, Jennie-O, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Treasure Cave Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.0%
Total Basket $ (median)
$99.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Treasure Cave Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
90
35-44
93
45-54
108
55-64
92
65+
275
African American
89
Asian
39
Caucasian
113
Hispanic
64
demographic
index
Has Kids
91
No Kids
120
- $20k
79
$20k-40k
81
$40k-60k
110
$60k-80k
95
$80k-100k
92
$100k-125k
95
$125k +
145
No College
68
College
100
Adv. Degree
136

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Treasure Cave Basket Affinity & Size

brand
basket affinity
Marketside 9.7x
Jennie-O 8.6x
Sunny Meadow 7.0x
TURKEY KNOB 6.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
551

Where is Treasure Cave Purchased?

channels
index
Drug
17
Food
26
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.6x
Taylor Farms 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
97
Credit
110
Debit
97
Food Stamps
85

When is Treasure Cave Purchased?

day of week
Sun
18.9%
Mon
13.1%
Tue
10.9%
Wed
13.8%
Thu
10.2%
Fri
14.8%
Sat
18.4%
time of day
Morning
15.8%
Noon
19.7%
Afternoon
35.5%
Evening
22.1%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Treasure Cave consumers purchase?

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Why do Treasure Cave consumers try new brands?

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Where do Treasure Cave consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Treasure Cave Target Market

Arrow and target

Who actually buys Treasure Cave? Do these consumers match the intended target market of Treasure Cave?

Thought bubble

What motivates the target market to purchase Treasure Cave?

magnifying glass

What other target market should Treasure Cave look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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