Treasure Cave Consumer Insights

Who buys Treasure Cave?

A Treasure Cave consumer is generally very high income, Caucasian, and senior age. Treasure Cave consumers are more likely to purchase Treasure Cave during larger pantry stocking trips. Brands such as Marketside, Jennie-O, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Treasure Cave Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.0%
Total Basket $ (median)
$99.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Treasure Cave Consumer Demographics

demographic
index
Female
98
Male
116
<24
94
25-34
90
35-44
93
45-54
108
55-64
92
65+
275
African American
89
Asian
39
Caucasian
113
Hispanic
64
demographic
index
Has Kids
91
No Kids
120
- $20k
79
$20k-40k
81
$40k-60k
110
$60k-80k
95
$80k-100k
92
$100k-125k
95
$125k +
145
No College
68
College
100
Adv. Degree
136

Understand Treasure Cave Consumer Behavior

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Treasure Cave Basket Affinity & Size

brand
basket affinity
Marketside 9.7x
Jennie-O 8.6x
Sunny Meadow 7.0x
TURKEY KNOB 6.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
551

Where is Treasure Cave Purchased?

channels
index
Drug
17
Food
26
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.6x
Lean Cuisine 1.6x
Taylor Farms 1.6x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
97
Credit
110
Debit
97
Food Stamps
85

When is Treasure Cave Purchased?

day of week
Sun
18.9%
Mon
13.1%
Tue
10.9%
Wed
13.8%
Thu
10.2%
Fri
14.8%
Sat
18.4%
time of day
Morning
15.8%
Noon
19.7%
Afternoon
35.5%
Evening
22.1%
Late
6.9%

Get More Treasure Cave Data

Contact us for the latest Treasure Cave consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Treasure Cave consumers switch to?

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Why do consumers stop buying Treasure Cave products?

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Which retailers do Treasure Cave shoppers prefer to shop at?

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What motivates consumers to try Treasure Cave products?

Research the Treasure Cave Target Market

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Who actually buys Treasure Cave? Do these consumers match the intended target market of Treasure Cave?

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What motivates the target market to buy Treasure Cave?

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What other target market should Treasure Cave look at?

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Which other brands have a similar target market?

About Our Treasure Cave Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.