Tree Ripe Consumer Insights

Who buys Tree Ripe?

A Tree Ripe consumer is generally very high income, African American, and upper middle age. Tree Ripe consumers are more likely to purchase Tree Ripe during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Tree Ripe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.34
% of Basket $ (median)
4.1%
Total Basket $ (median)
$57.66

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tree Ripe Consumer Demographics

demographic
index
Female
99
Male
114
<24
51
25-34
71
35-44
109
45-54
122
55-64
112
65+
108
African American
108
Asian
76
Caucasian
101
Hispanic
98
demographic
index
Has Kids
103
No Kids
94
- $20k
60
$20k-40k
60
$40k-60k
86
$60k-80k
100
$80k-100k
128
$100k-125k
132
$125k +
142
No College
100
College
98
Adv. Degree
112

Understand Tree Ripe Consumer Behavior

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Tree Ripe Basket Affinity & Size

brand
basket affinity
Perdue 16.4x
Entenmann's 11.9x
YoCrunch 9.6x
Goya 8.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
513

Where is Tree Ripe Purchased?

channels
index
Drug
1
Food
281
Gas & Convenience
4
Mass
11
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.0x
Goya 2.7x
Utz 2.7x
Entenmann's 2.6x

How Did They Pay?

method
index
Cash
114
Credit
110
Debit
84
Food Stamps
68

When is Tree Ripe Purchased?

day of week
Sun
20.0%
Mon
14.6%
Tue
12.1%
Wed
11.2%
Thu
11.7%
Fri
14.4%
Sat
15.9%
time of day
Morning
19.9%
Noon
19.4%
Afternoon
31.8%
Evening
23.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tree Ripe consumers purchase?

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Why do Tree Ripe consumers try new brands?

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Where do Tree Ripe consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tree Ripe Target Market

Arrow and target

Who actually buys Tree Ripe? Do these consumers match the intended target market of Tree Ripe?

Thought bubble

What motivates the target market to purchase Tree Ripe?

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What other target market should Tree Ripe look at?

venn diagram

Which other brands have a similar target market?

About Our Tree Ripe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.