Tree Top Consumer Insights

Who buys Tree Top? A Tree Top consumer is generally very low income, Hispanic, and young adult age. Tree Top consumers are more likely to purchase Tree Top during larger pantry stocking trips. Brands such as Oroweat, Post Honey Bunches Of Oats, and Sara Lee also tend to be purchased in the same trip. Sample consumer insights data below.

Tree Top Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tree Top Consumer Demographics

demographic
index
Female
101
Male
93
<24
137
25-34
143
35-44
98
45-54
69
55-64
43
65+
67
African American
49
Asian
189
Caucasian
79
Hispanic
195
demographic
index
Has Kids
123
No Kids
48
- $20k
123
$20k-40k
111
$40k-60k
113
$60k-80k
90
$80k-100k
91
$100k-125k
91
$125k +
82
No College
100
College
105
Adv. Degree
77

Understand Tree Top Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tree Top Basket Affinity & Size

brand
basket affinity
Oroweat 7.6x
Post Honey Bunches Of Oats 7.1x
Sara Lee 6.3x
Skippy 6.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
378

Where is Tree Top Purchased?

channels
index
Beauty
7
Club
304
Dollar
3
Drug
3
Food
135
Gas & Convenience
2
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 1.9x
Skippy 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
127
Credit
62
Debit
95
Food Stamps
335

When is Tree Top Purchased?

day of week
Sun
16.1%
Mon
15.8%
Tue
13.7%
Wed
12.0%
Thu
12.2%
Fri
15.5%
Sat
14.7%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
35.1%
Evening
26.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tree Top consumers purchase?

check mark

Why do Tree Top consumers try new brands?

check mark

Where do Tree Top consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tree Top Target Market

Arrow and target

Who actually buys Tree Top? Do these consumers match the intended target market of Tree Top?

Thought bubble

What motivates the target market to purchase Tree Top?

magnifying glass

What other target market should Tree Top look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us