Tree Top Consumer Insights

Who buys Tree Top?

A Tree Top consumer is generally very low income, Hispanic, and young adult age. Tree Top consumers are more likely to purchase Tree Top during larger pantry stocking trips. Brands such as Oroweat, Post Honey Bunches Of Oats, and Sara Lee also tend to be purchased in the same trip. See sample consumer insights data below.

Tree Top Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tree Top Consumer Demographics

demographic
index
Female
101
Male
93
<24
137
25-34
143
35-44
98
45-54
69
55-64
43
65+
67
African American
49
Asian
189
Caucasian
79
Hispanic
195
demographic
index
Has Kids
123
No Kids
48
- $20k
123
$20k-40k
111
$40k-60k
113
$60k-80k
90
$80k-100k
91
$100k-125k
91
$125k +
82
No College
100
College
105
Adv. Degree
77

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Tree Top Basket Affinity & Size

brand
basket affinity
Oroweat 7.6x
Post Honey Bunches Of Oats 7.1x
Sara Lee 6.3x
Skippy 6.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
378

Where is Tree Top Purchased?

channels
index
Beauty
7
Club
304
Dollar
3
Drug
3
Food
135
Gas & Convenience
2
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 1.9x
Skippy 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
127
Credit
62
Debit
95
Food Stamps
335

When is Tree Top Purchased?

day of week
Sun
16.1%
Mon
15.8%
Tue
13.7%
Wed
12.0%
Thu
12.2%
Fri
15.5%
Sat
14.7%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
35.1%
Evening
26.0%
Late
5.6%

Get More Tree Top Data

Better understand Tree Top consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Tree Top consumers switch to?

Stop sign

Why do consumers stop buying Tree Top products?

Store front

Which retailers do Tree Top shoppers prefer to shop at?

Sale sign

What motivates consumers to try Tree Top products?

Research the Tree Top Target Market

Arrow and target

Who actually buys Tree Top? Do these consumers match the intended target market of Tree Top?

Thought bubble

What motivates the target market to buy Tree Top?

Magnifying glass

What other target market should Tree Top look at?

Venn diagram

Which other brands have a similar target market?

About Our Tree Top Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.