Tree Top Consumer Insights

Who buys Tree Top?

A Tree Top consumer is generally very low income, Hispanic, and young adult age. Tree Top consumers are more likely to purchase Tree Top during larger pantry stocking trips. Brands such as Oroweat, Post Honey Bunches Of Oats, and Sara Lee also tend to be purchased in the same trip. See sample consumer insights data below.

Tree Top Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tree Top Consumer Demographics

demographic
index
Female
101
Male
93
<24
137
25-34
143
35-44
98
45-54
69
55-64
43
65+
67
African American
49
Asian
189
Caucasian
79
Hispanic
195
demographic
index
Has Kids
123
No Kids
48
- $20k
123
$20k-40k
111
$40k-60k
113
$60k-80k
90
$80k-100k
91
$100k-125k
91
$125k +
82
No College
100
College
105
Adv. Degree
77

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Tree Top Basket Affinity & Size

brand
basket affinity
Oroweat 7.6x
Post Honey Bunches Of Oats 7.1x
Sara Lee 6.3x
Skippy 6.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
378

Where is Tree Top Purchased?

channels
index
Beauty
7
Club
304
Dollar
3
Drug
3
Food
135
Gas & Convenience
2
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Fresh Selections 1.9x
Skippy 1.8x
Taylor Farms 1.7x

How Did They Pay?

method
index
Cash
127
Credit
62
Debit
95
Food Stamps
335

When is Tree Top Purchased?

day of week
Sun
16.1%
Mon
15.8%
Tue
13.7%
Wed
12.0%
Thu
12.2%
Fri
15.5%
Sat
14.7%
time of day
Morning
14.4%
Noon
18.9%
Afternoon
35.1%
Evening
26.0%
Late
5.6%

About Our Tree Top Consumer Insights

How do we know who buys Tree Top? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tree Top consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.