TRESemme Consumer Insights

Who buys TRESemme? TRESemme consumers are generally very low income, Hispanic, and adolescent age. TRESemme consumers are more likely to purchase TRESemme during larger pantry stocking trips. Brands such as Dove, Suave, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

TRESemme Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.94
% of Basket $ (median)
11.5%
Total Basket $ (median)
$42.93

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TRESemme Consumer Demographics

demographic
index
Female
103
Male
69
<24
142
25-34
121
35-44
93
45-54
91
55-64
79
65+
67
African American
59
Asian
143
Caucasian
89
Hispanic
170
demographic
index
Has Kids
99
No Kids
102
- $20k
122
$20k-40k
121
$40k-60k
110
$60k-80k
98
$80k-100k
92
$100k-125k
82
$125k +
69
No College
125
College
100
Adv. Degree
73

Understand TRESemme Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TRESemme Basket Affinity & Size

brand
basket affinity
Dove 9.5x
Suave 9.2x
Olay 7.8x
Secret 7.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
291

Where is TRESemme Purchased?

channels
index
Beauty
176
Club
15
Dollar
188
Drug
292
Food
48
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Cinnamon Toast Crunch 1.2x
Diet Pepsi 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
137
Credit
74
Debit
98
Food Stamps
52

When is TRESemme Purchased?

day of week
Sun
17.0%
Mon
12.2%
Tue
12.3%
Wed
12.4%
Thu
12.5%
Fri
15.1%
Sat
18.5%
time of day
Morning
14.3%
Noon
16.1%
Afternoon
33.4%
Evening
28.6%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do TRESemme consumers purchase?

check mark

Why do TRESemme consumers try new brands?

check mark

Where do TRESemme consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TRESemme Target Market

Arrow and target

Who actually buys TRESemme? Do these consumers match the intended target market of TRESemme?

Thought bubble

What motivates the target market to purchase TRESemme?

magnifying glass

What other target market should TRESemme look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us