TRESemme Consumer Insights

Who buys TRESemme?

A TRESemme consumer is generally very low income, Hispanic, and adolescent age. TRESemme consumers are more likely to purchase TRESemme during larger pantry stocking trips. Brands such as Dove, Suave, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

TRESemme Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.94
% of Basket $ (median)
11.5%
Total Basket $ (median)
$42.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TRESemme Consumer Demographics

demographic
index
Female
103
Male
69
<24
142
25-34
121
35-44
93
45-54
91
55-64
79
65+
67
African American
59
Asian
143
Caucasian
89
Hispanic
170
demographic
index
Has Kids
99
No Kids
102
- $20k
122
$20k-40k
121
$40k-60k
110
$60k-80k
98
$80k-100k
92
$100k-125k
82
$125k +
69
No College
125
College
100
Adv. Degree
73

Understand TRESemme Consumer Behavior

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TRESemme Basket Affinity & Size

brand
basket affinity
Dove 9.5x
Suave 9.2x
Olay 7.8x
Secret 7.6x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
291

Where is TRESemme Purchased?

channels
index
Beauty
176
Club
15
Dollar
188
Drug
292
Food
48
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Cinnamon Toast Crunch 1.2x
Diet Pepsi 1.2x
Huggies 1.2x

How Did They Pay?

method
index
Cash
137
Credit
74
Debit
98
Food Stamps
52

When is TRESemme Purchased?

day of week
Sun
17.0%
Mon
12.2%
Tue
12.3%
Wed
12.4%
Thu
12.5%
Fri
15.1%
Sat
18.5%
time of day
Morning
14.3%
Noon
16.1%
Afternoon
33.4%
Evening
28.6%
Late
7.6%

Get More TRESemme Data

Contact us for the latest TRESemme consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do TRESemme consumers switch to?

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Why do consumers stop buying TRESemme products?

Store front

Which retailers do TRESemme shoppers prefer to shop at?

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What motivates consumers to try TRESemme products?

Research the TRESemme Target Market

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Who actually buys TRESemme? Do these consumers match the intended target market of TRESemme?

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What motivates the target market to purchase TRESemme?

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What other target market should TRESemme look at?

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Which other brands have a similar target market?

About Our TRESemme Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.