Tresemme Keratin Smooth Consumer Insights

Who buys Tresemme Keratin Smooth? Tresemme Keratin Smooth consumers are generally lower income, Asian, and adolescent age. Tresemme Keratin Smooth consumers are more likely to purchase Tresemme Keratin Smooth during larger pantry stocking trips. Brands such as Dove, CoverGirl, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Tresemme Keratin Smooth Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
20.0%
Total Basket $ (median)
$29.89

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tresemme Keratin Smooth Consumer Demographics

demographic
index
Female
103
Male
69
<24
132
25-34
130
35-44
99
45-54
84
55-64
61
65+
23
African American
75
Asian
221
Caucasian
81
Hispanic
175
demographic
index
Has Kids
102
No Kids
95
- $20k
120
$20k-40k
122
$40k-60k
118
$60k-80k
90
$80k-100k
91
$100k-125k
84
$125k +
68
No College
116
College
102
Adv. Degree
69

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Tresemme Keratin Smooth Basket Affinity & Size

brand
basket affinity
Dove 10.2x
CoverGirl 8.1x
Suave 6.2x
Lindt 5.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
230

Where is Tresemme Keratin Smooth Purchased?

channels
index
Beauty
34
Club
3
Dollar
5
Drug
579
Food
40
Gas & Convenience
0
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Hawaiian Punch 1.5x
CoverGirl 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
164
Credit
75
Debit
89
Food Stamps
45

When is Tresemme Keratin Smooth Purchased?

day of week
Sun
15.9%
Mon
12.4%
Tue
13.7%
Wed
12.1%
Thu
12.8%
Fri
15.9%
Sat
17.1%
time of day
Morning
12.2%
Noon
15.9%
Afternoon
32.4%
Evening
30.4%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tresemme Keratin Smooth consumers purchase?

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Why do Tresemme Keratin Smooth consumers try new brands?

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Where do Tresemme Keratin Smooth consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tresemme Keratin Smooth Target Market

Arrow and target

Who actually buys Tresemme Keratin Smooth? Do these consumers match the intended target market of Tresemme Keratin Smooth?

Thought bubble

What motivates the target market to purchase Tresemme Keratin Smooth?

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What other target market should Tresemme Keratin Smooth look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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