Tresemme Keratin Smooth Consumer Insights

Who buys Tresemme Keratin Smooth?

A Tresemme Keratin Smooth consumer is generally lower income, Asian, and adolescent age. Tresemme Keratin Smooth consumers are more likely to purchase Tresemme Keratin Smooth during larger pantry stocking trips. Brands such as Dove, CoverGirl, and Suave also tend to be purchased in the same trip. See sample consumer insights data below.

Tresemme Keratin Smooth Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
20.0%
Total Basket $ (median)
$29.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tresemme Keratin Smooth Consumer Demographics

demographic
index
Female
103
Male
69
<24
132
25-34
130
35-44
99
45-54
84
55-64
61
65+
23
African American
75
Asian
221
Caucasian
81
Hispanic
175
demographic
index
Has Kids
102
No Kids
95
- $20k
120
$20k-40k
122
$40k-60k
118
$60k-80k
90
$80k-100k
91
$100k-125k
84
$125k +
68
No College
116
College
102
Adv. Degree
69

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Tresemme Keratin Smooth Basket Affinity & Size

brand
basket affinity
Dove 10.2x
CoverGirl 8.1x
Suave 6.2x
Lindt 5.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
230

Where is Tresemme Keratin Smooth Purchased?

channels
index
Beauty
34
Club
3
Dollar
5
Drug
579
Food
40
Gas & Convenience
0
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Hawaiian Punch 1.5x
CoverGirl 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
164
Credit
75
Debit
89
Food Stamps
45

When is Tresemme Keratin Smooth Purchased?

day of week
Sun
15.9%
Mon
12.4%
Tue
13.7%
Wed
12.1%
Thu
12.8%
Fri
15.9%
Sat
17.1%
time of day
Morning
12.2%
Noon
15.9%
Afternoon
32.4%
Evening
30.4%
Late
9.0%

About Our Tresemme Keratin Smooth Consumer Insights

How do we know who buys Tresemme Keratin Smooth? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tresemme Keratin Smooth consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.