Triaminic Consumer Insights

Who buys Triaminic? Triaminic consumers are generally slightly lower income, African American, and lower middle age. Triaminic consumers are more likely to purchase Triaminic during larger pantry stocking trips. Brands such as TRESemme, Yoplait Go-Gurt, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Triaminic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.00
% of Basket $ (median)
25.0%
Total Basket $ (median)
$24.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Triaminic Consumer Demographics

demographic
index
Female
103
Male
66
<24
38
25-34
120
35-44
126
45-54
71
55-64
25
65+
22
African American
139
Asian
122
Caucasian
91
Hispanic
131
demographic
index
Has Kids
132
No Kids
28
- $20k
101
$20k-40k
94
$40k-60k
114
$60k-80k
94
$80k-100k
102
$100k-125k
103
$125k +
90
No College
94
College
101
Adv. Degree
100

Understand Triaminic Consumer Behavior

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Triaminic Basket Affinity & Size

brand
basket affinity
TRESemme 8.4x
Yoplait Go-Gurt 6.3x
Armour 6.0x
Archer Farms 5.9x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
207

Where is Triaminic Purchased?

channels
index
Dollar
284
Drug
457
Food
30
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
124
Credit
81
Debit
103
Food Stamps
52

When is Triaminic Purchased?

day of week
Sun
15.7%
Mon
13.9%
Tue
13.9%
Wed
13.2%
Thu
12.4%
Fri
14.6%
Sat
16.3%
time of day
Morning
17.3%
Noon
15.9%
Afternoon
29.0%
Evening
29.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Triaminic consumers purchase?

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Why do Triaminic consumers try new brands?

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Where do Triaminic consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Triaminic Target Market

Arrow and target

Who actually buys Triaminic? Do these consumers match the intended target market of Triaminic?

Thought bubble

What motivates the target market to purchase Triaminic?

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What other target market should Triaminic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us