Triaminic Consumer Insights

Who buys Triaminic?

A Triaminic consumer is generally slightly lower income, African American, and lower middle age. Triaminic consumers are more likely to purchase Triaminic during larger pantry stocking trips. Brands such as TRESemme, Yoplait Go-Gurt, and Armour also tend to be purchased in the same trip. See sample consumer insights data below.

Triaminic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.00
% of Basket $ (median)
25.0%
Total Basket $ (median)
$24.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Triaminic Consumer Demographics

demographic
index
Female
103
Male
66
<24
38
25-34
120
35-44
126
45-54
71
55-64
25
65+
22
African American
139
Asian
122
Caucasian
91
Hispanic
131
demographic
index
Has Kids
132
No Kids
28
- $20k
101
$20k-40k
94
$40k-60k
114
$60k-80k
94
$80k-100k
102
$100k-125k
103
$125k +
90
No College
94
College
101
Adv. Degree
100

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Triaminic Basket Affinity & Size

brand
basket affinity
TRESemme 8.4x
Yoplait Go-Gurt 6.3x
Armour 6.0x
Archer Farms 5.9x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
207

Where is Triaminic Purchased?

channels
index
Dollar
284
Drug
457
Food
30
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
YoCrunch 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
124
Credit
81
Debit
103
Food Stamps
52

When is Triaminic Purchased?

day of week
Sun
15.7%
Mon
13.9%
Tue
13.9%
Wed
13.2%
Thu
12.4%
Fri
14.6%
Sat
16.3%
time of day
Morning
17.3%
Noon
15.9%
Afternoon
29.0%
Evening
29.8%
Late
8.0%

About Our Triaminic Consumer Insights

How do we know who buys Triaminic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Triaminic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.