Tribe Consumer Insights

Who buys Tribe?

A Tribe consumer is generally higher income, Caucasian, and young adult age. Tribe consumers are more likely to purchase Tribe during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Tribe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$70.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tribe Consumer Demographics

demographic
index
Female
100
Male
104
<24
98
25-34
108
35-44
103
45-54
88
55-64
101
65+
67
African American
56
Asian
55
Caucasian
113
Hispanic
51
demographic
index
Has Kids
93
No Kids
115
- $20k
70
$20k-40k
76
$40k-60k
92
$60k-80k
104
$80k-100k
117
$100k-125k
129
$125k +
115
No College
61
College
101
Adv. Degree
142

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Tribe Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 7.1x
Nabisco Triscuit 7.0x
Bolthouse Farms 6.6x
Dannon Oikos 5.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
482

Where is Tribe Purchased?

channels
index
Club
16
Dollar
3
Drug
98
Food
166
Gas & Convenience
3
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 2.1x
Perdue 1.8x
Dannon Oikos 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
175
Credit
93
Debit
76
Food Stamps
58

When is Tribe Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
12.9%
Wed
10.7%
Thu
11.7%
Fri
14.9%
Sat
17.2%
time of day
Morning
14.4%
Noon
15.9%
Afternoon
33.3%
Evening
29.6%
Late
6.8%

Get More Tribe Data

Better understand Tribe consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Tribe consumers switch to?

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Why do consumers stop buying Tribe products?

Store front

Which retailers do Tribe shoppers prefer to shop at?

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What motivates consumers to try Tribe products?

Research the Tribe Target Market

Arrow and target

Who actually buys Tribe? Do these consumers match the intended target market of Tribe?

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What motivates the target market to buy Tribe?

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What other target market should Tribe look at?

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Which other brands have a similar target market?

About Our Tribe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.