Tribe Consumer Insights

Who buys Tribe? Tribe consumers are generally higher income, Caucasian, and young adult age. Tribe consumers are more likely to purchase Tribe during larger pantry stocking trips. Brands such as Nabisco Wheat Thins, Nabisco Triscuit, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Tribe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$70.20

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tribe Consumer Demographics

demographic
index
Female
100
Male
104
<24
98
25-34
108
35-44
103
45-54
88
55-64
101
65+
67
African American
56
Asian
55
Caucasian
113
Hispanic
51
demographic
index
Has Kids
93
No Kids
115
- $20k
70
$20k-40k
76
$40k-60k
92
$60k-80k
104
$80k-100k
117
$100k-125k
129
$125k +
115
No College
61
College
101
Adv. Degree
142

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Tribe Basket Affinity & Size

brand
basket affinity
Nabisco Wheat Thins 7.1x
Nabisco Triscuit 7.0x
Bolthouse Farms 6.6x
Dannon Oikos 5.9x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
482

Where is Tribe Purchased?

channels
index
Club
16
Dollar
3
Drug
98
Food
166
Gas & Convenience
3
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 2.1x
Perdue 1.8x
Dannon Oikos 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
175
Credit
93
Debit
76
Food Stamps
58

When is Tribe Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
12.9%
Wed
10.7%
Thu
11.7%
Fri
14.9%
Sat
17.2%
time of day
Morning
14.4%
Noon
15.9%
Afternoon
33.3%
Evening
29.6%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tribe consumers purchase?

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Why do Tribe consumers try new brands?

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Where do Tribe consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tribe Target Market

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Who actually buys Tribe? Do these consumers match the intended target market of Tribe?

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What motivates the target market to purchase Tribe?

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What other target market should Tribe look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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