Trident Consumer Insights

Who buys Trident?

A Trident consumer is generally very high income, Asian, and adolescent age. Trident consumers are more likely to purchase Trident during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Trident Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.5%
Total Basket $ (median)
$27.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trident Consumer Demographics

demographic
index
Female
100
Male
102
<24
110
25-34
94
35-44
110
45-54
101
55-64
76
65+
67
African American
100
Asian
118
Caucasian
97
Hispanic
111
demographic
index
Has Kids
104
No Kids
91
- $20k
95
$20k-40k
94
$40k-60k
94
$60k-80k
99
$80k-100k
102
$100k-125k
109
$125k +
112
No College
90
College
100
Adv. Degree
114

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Trident Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.1x
Orbit 6.1x
Archer Farms 4.3x
Nutella 3.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
239

Where is Trident Purchased?

channels
index
Beauty
20
Club
142
Dollar
190
Drug
222
Food
75
Gas & Convenience
109
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.3x
Orbit 1.3x
Skittles 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
112
Credit
102
Debit
96
Food Stamps
75

When is Trident Purchased?

day of week
Sun
16.6%
Mon
12.1%
Tue
12.6%
Wed
12.3%
Thu
12.9%
Fri
15.3%
Sat
18.1%
time of day
Morning
14.9%
Noon
17.6%
Afternoon
34.9%
Evening
27.0%
Late
5.5%

Get More Trident Data

Contact us for the latest Trident consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Trident consumers switch to?

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Why do consumers stop buying Trident products?

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Which retailers do Trident shoppers prefer to shop at?

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What motivates consumers to try Trident products?

Research the Trident Target Market

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Who actually buys Trident? Do these consumers match the intended target market of Trident?

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What motivates the target market to purchase Trident?

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What other target market should Trident look at?

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Which other brands have a similar target market?

About Our Trident Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.