Trident Consumer Insights

Who buys Trident? Trident consumers are generally very high income, Asian, and adolescent age. Trident consumers are more likely to purchase Trident during larger pantry stocking trips. Brands such as Wrigley's Extra, Orbit, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Trident Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.5%
Total Basket $ (median)
$27.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trident Consumer Demographics

demographic
index
Female
100
Male
102
<24
110
25-34
94
35-44
110
45-54
101
55-64
76
65+
67
African American
100
Asian
118
Caucasian
97
Hispanic
111
demographic
index
Has Kids
104
No Kids
91
- $20k
95
$20k-40k
94
$40k-60k
94
$60k-80k
99
$80k-100k
102
$100k-125k
109
$125k +
112
No College
90
College
100
Adv. Degree
114

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Trident Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 6.1x
Orbit 6.1x
Archer Farms 4.3x
Nutella 3.4x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
239

Where is Trident Purchased?

channels
index
Beauty
20
Club
142
Dollar
190
Drug
222
Food
75
Gas & Convenience
109
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Wrigley's Extra 1.3x
Orbit 1.3x
Skittles 1.2x
Red Bull 1.2x

How Did They Pay?

method
index
Cash
112
Credit
102
Debit
96
Food Stamps
75

When is Trident Purchased?

day of week
Sun
16.6%
Mon
12.1%
Tue
12.6%
Wed
12.3%
Thu
12.9%
Fri
15.3%
Sat
18.1%
time of day
Morning
14.9%
Noon
17.6%
Afternoon
34.9%
Evening
27.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trident consumers purchase?

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Why do Trident consumers try new brands?

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Where do Trident consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trident Target Market

Arrow and target

Who actually buys Trident? Do these consumers match the intended target market of Trident?

Thought bubble

What motivates the target market to purchase Trident?

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What other target market should Trident look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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