Trident Seafoods Consumer Insights

Who buys Trident Seafoods?

A Trident Seafoods consumer is generally very high income, Asian, and senior age. Trident Seafoods consumers are more likely to purchase Trident Seafoods during larger pantry stocking trips. Brands such as Sabra, Oroweat, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Trident Seafoods Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.99
% of Basket $ (median)
9.0%
Total Basket $ (median)
$133.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trident Seafoods Consumer Demographics

demographic
index
Female
96
Male
140
<24
83
25-34
91
35-44
107
45-54
100
55-64
94
65+
120
African American
83
Asian
329
Caucasian
74
Hispanic
117
demographic
index
Has Kids
107
No Kids
85
- $20k
71
$20k-40k
72
$40k-60k
89
$60k-80k
100
$80k-100k
97
$100k-125k
135
$125k +
143
No College
70
College
104
Adv. Degree
119

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Trident Seafoods Basket Affinity & Size

brand
basket affinity
Sabra 16.7x
Oroweat 12.8x
Post Honey Bunches Of Oats 12.7x
Cascade 12.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
243
Pantry Stocking (21+ Items)
280

Where is Trident Seafoods Purchased?

channels
index
Club
904
Drug
3
Food
7
Gas & Convenience
0
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Gerber Graduates 1.6x
Oroweat 1.6x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
46
Credit
123
Debit
112
Food Stamps
72

When is Trident Seafoods Purchased?

day of week
Sun
18.3%
Mon
11.8%
Tue
10.6%
Wed
10.5%
Thu
13.1%
Fri
15.9%
Sat
19.8%
time of day
Morning
9.7%
Noon
21.4%
Afternoon
41.9%
Evening
25.3%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trident Seafoods consumers purchase?

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Why do Trident Seafoods consumers try new brands?

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Where do Trident Seafoods consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trident Seafoods Target Market

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Who actually buys Trident Seafoods? Do these consumers match the intended target market of Trident Seafoods?

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What motivates the target market to purchase Trident Seafoods?

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What other target market should Trident Seafoods look at?

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Which other brands have a similar target market?

About Our Trident Seafoods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.