Trim Consumer Insights

Who buys Trim?

A Trim consumer is generally very low income, Hispanic, and adolescent age. Trim consumers are more likely to purchase Trim during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Trim Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$43.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trim Consumer Demographics

demographic
index
Female
102
Male
85
<24
152
25-34
111
35-44
93
45-54
94
55-64
100
65+
88
African American
89
Asian
92
Caucasian
99
Hispanic
111
demographic
index
Has Kids
95
No Kids
112
- $20k
111
$20k-40k
111
$40k-60k
106
$60k-80k
97
$80k-100k
93
$100k-125k
91
$125k +
90
No College
97
College
103
Adv. Degree
89

Understand Trim Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Trim Basket Affinity & Size

brand
basket affinity
CoverGirl 11.3x
Neutrogena 9.9x
TRESemme 6.4x
Secret 6.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
284

Where is Trim Purchased?

channels
index
Beauty
164
Dollar
4
Drug
37
Food
2
Gas & Convenience
1
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.3x
Jack Link's 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
93
Credit
90
Debit
121
Food Stamps
46

When is Trim Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
12.6%
Wed
12.9%
Thu
12.2%
Fri
15.4%
Sat
18.4%
time of day
Morning
14.5%
Noon
16.5%
Afternoon
33.8%
Evening
26.4%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trim consumers purchase?

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Why do Trim consumers try new brands?

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Where do Trim consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trim Target Market

Arrow and target

Who actually buys Trim? Do these consumers match the intended target market of Trim?

Thought bubble

What motivates the target market to purchase Trim?

magnifying glass

What other target market should Trim look at?

venn diagram

Which other brands have a similar target market?

About Our Trim Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.