Trojan Consumer Insights

Who buys Trojan? Trojan consumers are generally very low income, Asian, and adolescent age. Trojan consumers are more likely to purchase Trojan during larger pantry stocking trips. Brands such as Oral-B, Olay, and Always also tend to be purchased in the same trip. Sample consumer insights data below.

Trojan Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.59
% of Basket $ (median)
24.7%
Total Basket $ (median)
$30.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trojan Consumer Demographics

demographic
index
Female
93
Male
170
<24
322
25-34
170
35-44
80
45-54
52
55-64
31
65+
15
African American
122
Asian
180
Caucasian
85
Hispanic
136
demographic
index
Has Kids
88
No Kids
126
- $20k
168
$20k-40k
134
$40k-60k
107
$60k-80k
92
$80k-100k
79
$100k-125k
68
$125k +
63
No College
95
College
104
Adv. Degree
88

Understand Trojan Consumer Behavior

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Trojan Basket Affinity & Size

brand
basket affinity
Oral-B 6.4x
Olay 5.3x
Always 5.1x
Secret 5.0x
basket size
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
185

Where is Trojan Purchased?

channels
index
Beauty
22
Club
27
Dollar
3
Drug
392
Food
32
Gas & Convenience
36
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gerber Graduates 1.5x
Monster Energy 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
124
Credit
92
Debit
100
Food Stamps
34

When is Trojan Purchased?

day of week
Sun
15.8%
Mon
12.4%
Tue
12.2%
Wed
11.7%
Thu
11.4%
Fri
16.7%
Sat
19.8%
time of day
Morning
10.5%
Noon
12.4%
Afternoon
29.1%
Evening
33.8%
Late
14.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trojan consumers purchase?

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Why do Trojan consumers try new brands?

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Where do Trojan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trojan Target Market

Arrow and target

Who actually buys Trojan? Do these consumers match the intended target market of Trojan?

Thought bubble

What motivates the target market to purchase Trojan?

magnifying glass

What other target market should Trojan look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us