Trojan Consumer Insights

Who buys Trojan?

A Trojan consumer is generally very low income, Asian, and adolescent age. Trojan consumers are more likely to purchase Trojan during larger pantry stocking trips. Brands such as Oral-B, Olay, and Always also tend to be purchased in the same trip. See sample consumer insights data below.

Trojan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.59
% of Basket $ (median)
24.7%
Total Basket $ (median)
$30.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trojan Consumer Demographics

demographic
index
Female
93
Male
170
<24
322
25-34
170
35-44
80
45-54
52
55-64
31
65+
15
African American
122
Asian
180
Caucasian
85
Hispanic
136
demographic
index
Has Kids
88
No Kids
126
- $20k
168
$20k-40k
134
$40k-60k
107
$60k-80k
92
$80k-100k
79
$100k-125k
68
$125k +
63
No College
95
College
104
Adv. Degree
88

Understand Trojan Consumer Behavior

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Trojan Basket Affinity & Size

brand
basket affinity
Oral-B 6.4x
Olay 5.3x
Always 5.1x
Secret 5.0x
basket size
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
185

Where is Trojan Purchased?

channels
index
Beauty
22
Club
27
Dollar
3
Drug
392
Food
32
Gas & Convenience
36
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gerber Graduates 1.5x
Monster Energy 1.4x
Marlboro 1.4x

How Did They Pay?

method
index
Cash
124
Credit
92
Debit
100
Food Stamps
34

When is Trojan Purchased?

day of week
Sun
15.8%
Mon
12.4%
Tue
12.2%
Wed
11.7%
Thu
11.4%
Fri
16.7%
Sat
19.8%
time of day
Morning
10.5%
Noon
12.4%
Afternoon
29.1%
Evening
33.8%
Late
14.2%

About Our Trojan Consumer Insights

How do we know who buys Trojan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Trojan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.