Trojan-ENZ Consumer Insights

Who buys Trojan-ENZ?

A Trojan-ENZ consumer is generally very low income, Asian, and adolescent age. Trojan-ENZ consumers are more likely to purchase Trojan-ENZ during larger pantry stocking trips. Brands such as Oral-B, Olay, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

Trojan-ENZ Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.57
% of Basket $ (median)
32.9%
Total Basket $ (median)
$19.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trojan-ENZ Consumer Demographics

demographic
index
Female
99
Male
105
<24
204
25-34
176
35-44
87
45-54
49
55-64
26
65+
20
African American
94
Asian
309
Caucasian
72
Hispanic
166
demographic
index
Has Kids
99
No Kids
102
- $20k
159
$20k-40k
151
$40k-60k
117
$60k-80k
84
$80k-100k
68
$100k-125k
68
$125k +
54
No College
99
College
109
Adv. Degree
59

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Trojan-ENZ Basket Affinity & Size

brand
basket affinity
Oral-B 17.6x
Olay 16.8x
Glade 16.4x
Archer Farms 15.4x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
203

Where is Trojan-ENZ Purchased?

channels
index
Beauty
25
Dollar
2
Drug
286
Food
15
Gas & Convenience
19
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Horizon Organic 1.7x
Huggies 1.6x
Swiffer 1.6x

How Did They Pay?

method
index
Cash
140
Credit
66
Debit
92
Food Stamps
37

When is Trojan-ENZ Purchased?

day of week
Sun
11.3%
Mon
12.4%
Tue
12.0%
Wed
14.1%
Thu
14.1%
Fri
17.1%
Sat
18.9%
time of day
Morning
15.0%
Noon
14.9%
Afternoon
30.0%
Evening
30.4%
Late
9.7%

Get More Trojan-ENZ Data

Better understand Trojan-ENZ consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Trojan-ENZ consumers switch to?

Stop sign

Why do consumers stop buying Trojan-ENZ products?

Store front

Which retailers do Trojan-ENZ shoppers prefer to shop at?

Sale sign

What motivates consumers to try Trojan-ENZ products?

Research the Trojan-ENZ Target Market

Arrow and target

Who actually buys Trojan-ENZ? Do these consumers match the intended target market of Trojan-ENZ?

Thought bubble

What motivates the target market to buy Trojan-ENZ?

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What other target market should Trojan-ENZ look at?

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Which other brands have a similar target market?

About Our Trojan-ENZ Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.