Trolli Consumer Insights

Who buys Trolli? Trolli consumers are generally very low income, African American, and adolescent age. Trolli consumers are more likely to purchase Trolli during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Trolli Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.74
% of Basket $ (median)
5.9%
Total Basket $ (median)
$29.64

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trolli Consumer Demographics

demographic
index
Female
100
Male
100
<24
212
25-34
119
35-44
91
45-54
92
55-64
75
65+
53
African American
201
Asian
134
Caucasian
88
Hispanic
115
demographic
index
Has Kids
106
No Kids
87
- $20k
125
$20k-40k
110
$40k-60k
99
$60k-80k
102
$80k-100k
84
$100k-125k
95
$125k +
91
No College
104
College
102
Adv. Degree
85

Understand Trolli Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Trolli Basket Affinity & Size

brand
basket affinity
Skittles 9.5x
Twizzlers 7.9x
Twix 5.5x
Reese's Peanut Butter Cups 4.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
266

Where is Trolli Purchased?

channels
index
Club
94
Dollar
229
Drug
164
Food
64
Gas & Convenience
202
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Red Baron 1.5x
Totino's Party Pizza 1.5x
Kool-Aid 1.5x

How Did They Pay?

method
index
Cash
116
Credit
88
Debit
97
Food Stamps
162

When is Trolli Purchased?

day of week
Sun
15.3%
Mon
11.3%
Tue
12.9%
Wed
13.0%
Thu
13.8%
Fri
16.5%
Sat
17.2%
time of day
Morning
12.8%
Noon
13.9%
Afternoon
32.2%
Evening
32.3%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Trolli consumers purchase?

check mark

Why do Trolli consumers try new brands?

check mark

Where do Trolli consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trolli Target Market

Arrow and target

Who actually buys Trolli? Do these consumers match the intended target market of Trolli?

Thought bubble

What motivates the target market to purchase Trolli?

magnifying glass

What other target market should Trolli look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us