Trolli Consumer Insights

Who buys Trolli?

A Trolli consumer is generally very low income, African American, and adolescent age. Trolli consumers are more likely to purchase Trolli during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Trolli Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.74
% of Basket $ (median)
5.9%
Total Basket $ (median)
$29.64

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trolli Consumer Demographics

demographic
index
Female
100
Male
100
<24
212
25-34
119
35-44
91
45-54
92
55-64
75
65+
53
African American
201
Asian
134
Caucasian
88
Hispanic
115
demographic
index
Has Kids
106
No Kids
87
- $20k
125
$20k-40k
110
$40k-60k
99
$60k-80k
102
$80k-100k
84
$100k-125k
95
$125k +
91
No College
104
College
102
Adv. Degree
85

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Trolli Basket Affinity & Size

brand
basket affinity
Skittles 9.5x
Twizzlers 7.9x
Twix 5.5x
Reese's Peanut Butter Cups 4.4x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
266

Where is Trolli Purchased?

channels
index
Club
94
Dollar
229
Drug
164
Food
64
Gas & Convenience
202
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Red Baron 1.5x
Totino's Party Pizza 1.5x
Kool-Aid 1.5x

How Did They Pay?

method
index
Cash
116
Credit
88
Debit
97
Food Stamps
162

When is Trolli Purchased?

day of week
Sun
15.3%
Mon
11.3%
Tue
12.9%
Wed
13.0%
Thu
13.8%
Fri
16.5%
Sat
17.2%
time of day
Morning
12.8%
Noon
13.9%
Afternoon
32.2%
Evening
32.3%
Late
8.8%

About Our Trolli Consumer Insights

How do we know who buys Trolli? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Trolli consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.