Tropical Consumer Insights

Who buys Tropical? Tropical consumers are generally very low income, Hispanic, and adolescent age. Tropical consumers are more likely to purchase Tropical during larger pantry stocking trips. Brands such as Goya, YoCrunch, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Tropical Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
4.6%
Total Basket $ (median)
$47.59

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tropical Consumer Demographics

demographic
index
Female
96
Male
135
<24
125
25-34
94
35-44
105
45-54
105
55-64
83
65+
72
African American
127
Asian
57
Caucasian
60
Hispanic
460
demographic
index
Has Kids
107
No Kids
84
- $20k
128
$20k-40k
116
$40k-60k
102
$60k-80k
105
$80k-100k
81
$100k-125k
84
$125k +
88
No College
111
College
97
Adv. Degree
101

Understand Tropical Consumer Behavior

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Tropical Basket Affinity & Size

brand
basket affinity
Goya 11.1x
YoCrunch 7.5x
Perdue 7.2x
Arnold 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
429

Where is Tropical Purchased?

channels
index
Dollar
20
Drug
6
Food
214
Gas & Convenience
10
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.0x
Entenmann's 1.9x
Perdue 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
109
Credit
91
Debit
78
Food Stamps
312

When is Tropical Purchased?

day of week
Sun
19.2%
Mon
13.5%
Tue
13.4%
Wed
11.8%
Thu
11.4%
Fri
13.3%
Sat
17.5%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
32.5%
Evening
29.2%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tropical consumers purchase?

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Why do Tropical consumers try new brands?

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Where do Tropical consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tropical Target Market

Arrow and target

Who actually buys Tropical? Do these consumers match the intended target market of Tropical?

Thought bubble

What motivates the target market to purchase Tropical?

magnifying glass

What other target market should Tropical look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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