Tropical Consumer Insights

Who buys Tropical?

A Tropical consumer is generally very low income, Hispanic, and adolescent age. Tropical consumers are more likely to purchase Tropical during larger pantry stocking trips. Brands such as Goya, YoCrunch, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Tropical Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.19
% of Basket $ (median)
4.6%
Total Basket $ (median)
$47.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tropical Consumer Demographics

demographic
index
Female
96
Male
135
<24
125
25-34
94
35-44
105
45-54
105
55-64
83
65+
72
African American
127
Asian
57
Caucasian
60
Hispanic
460
demographic
index
Has Kids
107
No Kids
84
- $20k
128
$20k-40k
116
$40k-60k
102
$60k-80k
105
$80k-100k
81
$100k-125k
84
$125k +
88
No College
111
College
97
Adv. Degree
101

Understand Tropical Consumer Behavior

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Tropical Basket Affinity & Size

brand
basket affinity
Goya 11.1x
YoCrunch 7.5x
Perdue 7.2x
Arnold 6.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
429

Where is Tropical Purchased?

channels
index
Dollar
20
Drug
6
Food
214
Gas & Convenience
10
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.0x
Entenmann's 1.9x
Perdue 1.8x
Smart Balance 1.8x

How Did They Pay?

method
index
Cash
109
Credit
91
Debit
78
Food Stamps
312

When is Tropical Purchased?

day of week
Sun
19.2%
Mon
13.5%
Tue
13.4%
Wed
11.8%
Thu
11.4%
Fri
13.3%
Sat
17.5%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
32.5%
Evening
29.2%
Late
7.6%

Get More Tropical Data

Better understand Tropical consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Tropical consumers switch to?

Stop sign

Why do consumers stop buying Tropical products?

Store front

Which retailers do Tropical shoppers prefer to shop at?

Sale sign

What motivates consumers to try Tropical products?

Research the Tropical Target Market

Arrow and target

Who actually buys Tropical? Do these consumers match the intended target market of Tropical?

Thought bubble

What motivates the target market to buy Tropical?

Magnifying glass

What other target market should Tropical look at?

Venn diagram

Which other brands have a similar target market?

About Our Tropical Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.