Tropicana Consumer Insights

Who buys Tropicana?

A Tropicana consumer is generally very high income, African American, and senior age. Tropicana consumers are more likely to purchase Tropicana during larger pantry stocking trips. Brands such as Perdue, Goya, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Tropicana Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tropicana Consumer Demographics

demographic
index
Female
98
Male
115
<24
95
25-34
92
35-44
102
45-54
105
55-64
100
65+
121
African American
157
Asian
109
Caucasian
93
Hispanic
128
demographic
index
Has Kids
100
No Kids
101
- $20k
92
$20k-40k
90
$40k-60k
87
$60k-80k
100
$80k-100k
105
$100k-125k
109
$125k +
124
No College
88
College
99
Adv. Degree
121

Understand Tropicana Consumer Behavior

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Tropicana Basket Affinity & Size

brand
basket affinity
Perdue 5.1x
Goya 5.1x
YoCrunch 4.5x
Entenmann's 4.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
409

Where is Tropicana Purchased?

channels
index
Club
123
Dollar
43
Drug
34
Food
164
Gas & Convenience
50
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Entenmann's 1.4x
Eggland's Best 1.3x
Boars Head 1.3x

How Did They Pay?

method
index
Cash
98
Credit
112
Debit
88
Food Stamps
121

When is Tropicana Purchased?

day of week
Sun
19.2%
Mon
13.4%
Tue
12.2%
Wed
11.8%
Thu
11.2%
Fri
14.3%
Sat
17.8%
time of day
Morning
16.9%
Noon
16.6%
Afternoon
33.0%
Evening
27.0%
Late
6.6%

Get More Tropicana Data

Contact us for the latest Tropicana consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tropicana consumers switch to?

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Why do consumers stop buying Tropicana products?

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Which retailers do Tropicana shoppers prefer to shop at?

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What motivates consumers to try Tropicana products?

Research the Tropicana Target Market

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Who actually buys Tropicana? Do these consumers match the intended target market of Tropicana?

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What motivates the target market to purchase Tropicana?

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What other target market should Tropicana look at?

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Which other brands have a similar target market?

About Our Tropicana Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.