Tropicana 50 Consumer Insights

Who buys Tropicana 50? A Tropicana 50 consumer is generally very high income, Hispanic, and senior age. Tropicana 50 consumers are more likely to purchase Tropicana 50 during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Lean Cuisine, and Eggland's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Tropicana 50 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.89
% of Basket $ (median)
5.2%
Total Basket $ (median)
$74.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tropicana 50 Consumer Demographics

demographic
index
Female
99
Male
108
<24
68
25-34
85
35-44
98
45-54
113
55-64
125
65+
140
African American
77
Asian
63
Caucasian
104
Hispanic
108
demographic
index
Has Kids
93
No Kids
117
- $20k
79
$20k-40k
79
$40k-60k
87
$60k-80k
98
$80k-100k
107
$100k-125k
119
$125k +
141
No College
84
College
100
Adv. Degree
119

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Tropicana 50 Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 4.6x
Lean Cuisine 4.3x
Eggland's Best 4.2x
Almond Breeze 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
486

Where is Tropicana 50 Purchased?

channels
index
Club
2
Dollar
0
Drug
22
Food
149
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Perdue 1.5x
Utz 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
101
Credit
110
Debit
94
Food Stamps
76

When is Tropicana 50 Purchased?

day of week
Sun
20.0%
Mon
12.8%
Tue
11.5%
Wed
11.4%
Thu
10.8%
Fri
14.4%
Sat
19.0%
time of day
Morning
15.9%
Noon
16.4%
Afternoon
33.9%
Evening
26.9%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tropicana 50 consumers purchase?

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Why do Tropicana 50 consumers try new brands?

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Where do Tropicana 50 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tropicana 50 Target Market

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Who actually buys Tropicana 50? Do these consumers match the intended target market of Tropicana 50?

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What motivates the target market to purchase Tropicana 50?

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What other target market should Tropicana 50 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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