Tropicana 50 Consumer Insights

Who buys Tropicana 50?

A Tropicana 50 consumer is generally very high income, Hispanic, and senior age. Tropicana 50 consumers are more likely to purchase Tropicana 50 during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Lean Cuisine, and Eggland's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Tropicana 50 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.89
% of Basket $ (median)
5.2%
Total Basket $ (median)
$74.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tropicana 50 Consumer Demographics

demographic
index
Female
99
Male
108
<24
68
25-34
85
35-44
98
45-54
113
55-64
125
65+
140
African American
77
Asian
63
Caucasian
104
Hispanic
108
demographic
index
Has Kids
93
No Kids
117
- $20k
79
$20k-40k
79
$40k-60k
87
$60k-80k
98
$80k-100k
107
$100k-125k
119
$125k +
141
No College
84
College
100
Adv. Degree
119

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Tropicana 50 Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 4.6x
Lean Cuisine 4.3x
Eggland's Best 4.2x
Almond Breeze 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
486

Where is Tropicana 50 Purchased?

channels
index
Club
2
Dollar
0
Drug
22
Food
149
Gas & Convenience
3
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.6x
Perdue 1.5x
Utz 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
101
Credit
110
Debit
94
Food Stamps
76

When is Tropicana 50 Purchased?

day of week
Sun
20.0%
Mon
12.8%
Tue
11.5%
Wed
11.4%
Thu
10.8%
Fri
14.4%
Sat
19.0%
time of day
Morning
15.9%
Noon
16.4%
Afternoon
33.9%
Evening
26.9%
Late
6.9%

About Our Tropicana 50 Consumer Insights

How do we know who buys Tropicana 50? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tropicana 50 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.