Tropicana (Produce) Consumer Insights

Who buys Tropicana (Produce)? A Tropicana (Produce) consumer is generally very high income, Hispanic, and senior age. Tropicana (Produce) consumers are more likely to purchase Tropicana (Produce) during larger pantry stocking trips. Brands such as Fresh Express, Green Giant, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

Tropicana (Produce) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$96.45

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tropicana (Produce) Consumer Demographics

demographic
index
Female
98
Male
122
<24
118
25-34
74
35-44
103
45-54
116
55-64
110
65+
144
African American
147
Asian
141
Caucasian
82
Hispanic
184
demographic
index
Has Kids
102
No Kids
96
- $20k
90
$20k-40k
76
$40k-60k
67
$60k-80k
109
$80k-100k
111
$100k-125k
113
$125k +
153
No College
76
College
100
Adv. Degree
128

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Tropicana (Produce) Basket Affinity & Size

brand
basket affinity
Fresh Express 13.9x
Green Giant 13.3x
Land O Lakes 10.9x
Welchs 10.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
216
Pantry Stocking (21+ Items)
334

Where is Tropicana (Produce) Purchased?

channels
index
Club
13
Dollar
1
Drug
2
Food
258
Gas & Convenience
4
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.0x
Perdue 1.9x
Arnold 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
35
Credit
174
Debit
66
Food Stamps
114

When is Tropicana (Produce) Purchased?

day of week
Sun
17.4%
Mon
12.6%
Tue
10.8%
Wed
12.6%
Thu
12.3%
Fri
13.8%
Sat
20.5%
time of day
Morning
13.7%
Noon
18.9%
Afternoon
37.0%
Evening
27.0%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tropicana (Produce) consumers purchase?

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Why do Tropicana (Produce) consumers try new brands?

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Where do Tropicana (Produce) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tropicana (Produce) Target Market

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Who actually buys Tropicana (Produce)? Do these consumers match the intended target market of Tropicana (Produce)?

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What motivates the target market to purchase Tropicana (Produce)?

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What other target market should Tropicana (Produce) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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