Tru Moo Consumer Insights

Who buys Tru Moo?

A Tru Moo consumer is generally higher income, Caucasian, and lower middle age. Tru Moo consumers are more likely to purchase Tru Moo during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Tru Moo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.6%
Total Basket $ (median)
$57.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tru Moo Consumer Demographics

demographic
index
Female
100
Male
96
<24
74
25-34
81
35-44
113
45-54
113
55-64
86
65+
64
African American
41
Asian
59
Caucasian
112
Hispanic
69
demographic
index
Has Kids
114
No Kids
68
- $20k
92
$20k-40k
90
$40k-60k
101
$60k-80k
97
$80k-100k
91
$100k-125k
125
$125k +
108
No College
99
College
98
Adv. Degree
111

Understand Tru Moo Consumer Behavior

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Tru Moo Basket Affinity & Size

brand
basket affinity
YoCrunch 5.1x
Dannon Danimals 4.7x
Kelloggs Pop Tarts 4.2x
Oscar Mayer Lunchables 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
387

Where is Tru Moo Purchased?

channels
index
Club
23
Dollar
237
Drug
80
Food
118
Gas & Convenience
41
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Yoplait Light 1.4x
General Mills Lucky Charms 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
114
Credit
94
Debit
95
Food Stamps
140

When is Tru Moo Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
12.1%
Wed
12.4%
Thu
12.2%
Fri
14.9%
Sat
16.6%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
32.1%
Evening
29.8%
Late
8.0%

About Our Tru Moo Consumer Insights

How do we know who buys Tru Moo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tru Moo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.