Tru Moo Consumer Insights

Who buys Tru Moo? A Tru Moo consumer is generally higher income, Caucasian, and lower middle age. Tru Moo consumers are more likely to purchase Tru Moo during larger pantry stocking trips. Brands such as YoCrunch, Dannon Danimals, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Tru Moo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.6%
Total Basket $ (median)
$57.03

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tru Moo Consumer Demographics

demographic
index
Female
100
Male
96
<24
74
25-34
81
35-44
113
45-54
113
55-64
86
65+
64
African American
41
Asian
59
Caucasian
112
Hispanic
69
demographic
index
Has Kids
114
No Kids
68
- $20k
92
$20k-40k
90
$40k-60k
101
$60k-80k
97
$80k-100k
91
$100k-125k
125
$125k +
108
No College
99
College
98
Adv. Degree
111

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Tru Moo Basket Affinity & Size

brand
basket affinity
YoCrunch 5.1x
Dannon Danimals 4.7x
Kelloggs Pop Tarts 4.2x
Oscar Mayer Lunchables 3.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
387

Where is Tru Moo Purchased?

channels
index
Club
23
Dollar
237
Drug
80
Food
118
Gas & Convenience
41
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Yoplait Light 1.4x
General Mills Lucky Charms 1.4x
Cool Whip 1.4x

How Did They Pay?

method
index
Cash
114
Credit
94
Debit
95
Food Stamps
140

When is Tru Moo Purchased?

day of week
Sun
18.2%
Mon
13.6%
Tue
12.1%
Wed
12.4%
Thu
12.2%
Fri
14.9%
Sat
16.6%
time of day
Morning
14.9%
Noon
15.2%
Afternoon
32.1%
Evening
29.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tru Moo consumers purchase?

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Why do Tru Moo consumers try new brands?

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Where do Tru Moo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tru Moo Target Market

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Who actually buys Tru Moo? Do these consumers match the intended target market of Tru Moo?

Thought bubble

What motivates the target market to purchase Tru Moo?

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What other target market should Tru Moo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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