True Lemon Consumer Insights

Who buys True Lemon?

A True Lemon consumer is generally slightly higher income, Caucasian, and senior age. True Lemon consumers are more likely to purchase True Lemon during larger pantry stocking trips. Brands such as Dannon Oikos, Kool-Aid, and Hawaiian Punch also tend to be purchased in the same trip. See sample consumer insights data below.

True Lemon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.54
% of Basket $ (median)
3.6%
Total Basket $ (median)
$70.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

True Lemon Consumer Demographics

demographic
index
Female
97
Male
134
<24
153
25-34
76
35-44
97
45-54
111
55-64
127
65+
157
African American
65
Asian
31
Caucasian
109
Hispanic
51
demographic
index
Has Kids
88
No Kids
127
- $20k
79
$20k-40k
76
$40k-60k
102
$60k-80k
112
$80k-100k
152
$100k-125k
74
$125k +
93
No College
80
College
107
Adv. Degree
88

Understand True Lemon Consumer Behavior

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True Lemon Basket Affinity & Size

brand
basket affinity
Dannon Oikos 8.1x
Kool-Aid 6.8x
Hawaiian Punch 5.5x
Hunt's Snack Pack 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
473

Where is True Lemon Purchased?

channels
index
Club
14
Drug
11
Food
45
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Taylor Farms 1.6x
Diet Mountain Dew 1.6x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
105
Food Stamps
128

When is True Lemon Purchased?

day of week
Sun
15.5%
Mon
12.7%
Tue
13.0%
Wed
10.3%
Thu
13.5%
Fri
16.6%
Sat
18.3%
time of day
Morning
16.2%
Noon
19.3%
Afternoon
31.1%
Evening
27.3%
Late
6.0%

About Our True Lemon Consumer Insights

How do we know who buys True Lemon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the True Lemon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.