Trumoo Consumer Insights

Who buys Trumoo? A Trumoo consumer is generally lower income, Asian, and senior age. Trumoo consumers are more likely to purchase Trumoo during larger pantry stocking trips. Brands such as Entenmann's, Eggland's Best, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Trumoo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.94
% of Basket $ (median)
6.4%
Total Basket $ (median)
$45.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Trumoo Consumer Demographics

demographic
index
Female
100
Male
99
<24
95
25-34
85
35-44
108
45-54
115
55-64
68
65+
121
African American
35
Asian
122
Caucasian
105
Hispanic
66
demographic
index
Has Kids
114
No Kids
69
- $20k
91
$20k-40k
112
$40k-60k
88
$60k-80k
102
$80k-100k
109
$100k-125k
99
$125k +
97
No College
113
College
94
Adv. Degree
111

Understand Trumoo Consumer Behavior

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Trumoo Basket Affinity & Size

brand
basket affinity
Entenmann's 6.9x
Eggland's Best 6.0x
YoCrunch 5.9x
Horizon Organic 5.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
320

Where is Trumoo Purchased?

channels
index
Club
67
Dollar
26
Drug
74
Food
197
Gas & Convenience
209
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
YoCrunch 1.6x
Hawaiian Punch 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
88
Food Stamps
154

When is Trumoo Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.8%
Wed
13.0%
Thu
13.1%
Fri
13.7%
Sat
16.1%
time of day
Morning
17.6%
Noon
15.0%
Afternoon
32.2%
Evening
28.4%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Trumoo consumers purchase?

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Why do Trumoo consumers try new brands?

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Where do Trumoo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Trumoo Target Market

Arrow and target

Who actually buys Trumoo? Do these consumers match the intended target market of Trumoo?

Thought bubble

What motivates the target market to purchase Trumoo?

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What other target market should Trumoo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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