Trumoo Consumer Insights

Who buys Trumoo?

A Trumoo consumer is generally lower income, Asian, and senior age. Trumoo consumers are more likely to purchase Trumoo during larger pantry stocking trips. Brands such as Entenmann's, Eggland's Best, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Trumoo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.94
% of Basket $ (median)
6.4%
Total Basket $ (median)
$45.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Trumoo Consumer Demographics

demographic
index
Female
100
Male
99
<24
95
25-34
85
35-44
108
45-54
115
55-64
68
65+
121
African American
35
Asian
122
Caucasian
105
Hispanic
66
demographic
index
Has Kids
114
No Kids
69
- $20k
91
$20k-40k
112
$40k-60k
88
$60k-80k
102
$80k-100k
109
$100k-125k
99
$125k +
97
No College
113
College
94
Adv. Degree
111

Understand Trumoo Consumer Behavior

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Trumoo Basket Affinity & Size

brand
basket affinity
Entenmann's 6.9x
Eggland's Best 6.0x
YoCrunch 5.9x
Horizon Organic 5.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
320

Where is Trumoo Purchased?

channels
index
Club
67
Dollar
26
Drug
74
Food
197
Gas & Convenience
209
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
YoCrunch 1.6x
Hawaiian Punch 1.5x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
88
Food Stamps
154

When is Trumoo Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.8%
Wed
13.0%
Thu
13.1%
Fri
13.7%
Sat
16.1%
time of day
Morning
17.6%
Noon
15.0%
Afternoon
32.2%
Evening
28.4%
Late
6.8%

About Our Trumoo Consumer Insights

How do we know who buys Trumoo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Trumoo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.