TruNature Consumer Insights

Who buys TruNature?

A TruNature consumer is generally very high income, Asian, and senior age. TruNature consumers are more likely to purchase TruNature during mid to large sized trips. Brands such as Olay, Swiffer, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

TruNature Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$16.99
% of Basket $ (median)
14.2%
Total Basket $ (median)
$119.84

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TruNature Consumer Demographics

demographic
index
Female
95
Male
153
<24
71
25-34
71
35-44
74
45-54
115
55-64
196
65+
408
African American
25
Asian
483
Caucasian
68
Hispanic
80
demographic
index
Has Kids
69
No Kids
170
- $20k
108
$20k-40k
79
$40k-60k
85
$60k-80k
98
$80k-100k
111
$100k-125k
97
$125k +
141
No College
86
College
92
Adv. Degree
155

Understand TruNature Consumer Behavior

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TruNature Basket Affinity & Size

brand
basket affinity
Olay 22.3x
Swiffer 22.2x
Cascade 20.8x
Horizon Organic 19.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
159

Where is TruNature Purchased?

channels
index
Club
962
Dollar
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Horizon Organic 1.5x
Almond Breeze 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
49
Credit
155
Debit
88
Food Stamps
14

When is TruNature Purchased?

day of week
Sun
16.5%
Mon
10.7%
Tue
12.2%
Wed
11.6%
Thu
14.0%
Fri
15.5%
Sat
19.5%
time of day
Morning
8.5%
Noon
22.2%
Afternoon
46.6%
Evening
21.9%
Late
0.8%

About Our TruNature Consumer Insights

How do we know who buys TruNature? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TruNature consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.