Truvia Consumer Insights

Who buys Truvia?

A Truvia consumer is generally very high income, Caucasian, and senior age. Truvia consumers are more likely to purchase Truvia during larger pantry stocking trips. Brands such as Starkist, Bertolli, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Truvia Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.77
% of Basket $ (median)
7.9%
Total Basket $ (median)
$72.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Truvia Consumer Demographics

demographic
index
Female
99
Male
106
<24
74
25-34
83
35-44
87
45-54
116
55-64
145
65+
237
African American
97
Asian
62
Caucasian
107
Hispanic
73
demographic
index
Has Kids
82
No Kids
140
- $20k
81
$20k-40k
89
$40k-60k
94
$60k-80k
97
$80k-100k
110
$100k-125k
108
$125k +
122
No College
84
College
97
Adv. Degree
136

Understand Truvia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Truvia Basket Affinity & Size

brand
basket affinity
Starkist 4.8x
Bertolli 4.7x
Sabra 4.1x
Dannon Oikos 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
440

Where is Truvia Purchased?

channels
index
Club
62
Dollar
39
Drug
44
Food
110
Gas & Convenience
1
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Coca-Cola Zero 1.5x
Weight Watchers Smart Ones 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
88
Credit
112
Debit
98
Food Stamps
75

When is Truvia Purchased?

day of week
Sun
16.7%
Mon
13.3%
Tue
13.2%
Wed
12.5%
Thu
12.6%
Fri
14.5%
Sat
17.3%
time of day
Morning
16.4%
Noon
17.5%
Afternoon
35.8%
Evening
24.1%
Late
6.3%

Get More Truvia Data

Contact us for the latest Truvia consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Truvia consumers switch to?

Stop sign

Why do consumers stop buying Truvia products?

Store front

Which retailers do Truvia shoppers prefer to shop at?

Sale sign

What motivates consumers to try Truvia products?

Research the Truvia Target Market

Arrow and target

Who actually buys Truvia? Do these consumers match the intended target market of Truvia?

Thought bubble

What motivates the target market to buy Truvia?

Magnifying glass

What other target market should Truvia look at?

Venn diagram

Which other brands have a similar target market?

About Our Truvia Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.