Truvia Consumer Insights

Who buys Truvia?

A Truvia consumer is generally very high income, Caucasian, and senior age. Truvia consumers are more likely to purchase Truvia during larger pantry stocking trips. Brands such as Starkist, Bertolli, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Truvia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.77
% of Basket $ (median)
7.9%
Total Basket $ (median)
$72.66

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Truvia Consumer Demographics

demographic
index
Female
99
Male
106
<24
74
25-34
83
35-44
87
45-54
116
55-64
145
65+
237
African American
97
Asian
62
Caucasian
107
Hispanic
73
demographic
index
Has Kids
82
No Kids
140
- $20k
81
$20k-40k
89
$40k-60k
94
$60k-80k
97
$80k-100k
110
$100k-125k
108
$125k +
122
No College
84
College
97
Adv. Degree
136

Understand Truvia Consumer Behavior

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Truvia Basket Affinity & Size

brand
basket affinity
Starkist 4.8x
Bertolli 4.7x
Sabra 4.1x
Dannon Oikos 4.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
440

Where is Truvia Purchased?

channels
index
Club
62
Dollar
39
Drug
44
Food
110
Gas & Convenience
1
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Coca-Cola Zero 1.5x
Weight Watchers Smart Ones 1.5x
International Delight 1.4x

How Did They Pay?

method
index
Cash
88
Credit
112
Debit
98
Food Stamps
75

When is Truvia Purchased?

day of week
Sun
16.7%
Mon
13.3%
Tue
13.2%
Wed
12.5%
Thu
12.6%
Fri
14.5%
Sat
17.3%
time of day
Morning
16.4%
Noon
17.5%
Afternoon
35.8%
Evening
24.1%
Late
6.3%

About Our Truvia Consumer Insights

How do we know who buys Truvia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Truvia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.