Truwhip Consumer Insights

Who buys Truwhip?

A Truwhip consumer is generally lower income, Caucasian, and young adult age. Truwhip consumers are more likely to purchase Truwhip during larger pantry stocking trips. Brands such as French's, Jello, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Truwhip Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
6.6%
Total Basket $ (median)
$37.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Truwhip Consumer Demographics

demographic
index
Female
101
Male
89
<24
100
25-34
117
35-44
87
45-54
100
55-64
115
65+
85
African American
56
Asian
46
Caucasian
115
Hispanic
43
demographic
index
Has Kids
81
No Kids
142
- $20k
78
$20k-40k
122
$40k-60k
109
$60k-80k
107
$80k-100k
117
$100k-125k
83
$125k +
55
No College
111
College
102
Adv. Degree
76

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Truwhip Basket Affinity & Size

brand
basket affinity
French's 11.4x
Jello 11.1x
Vlasic 9.8x
Starbucks 8.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
385

Where is Truwhip Purchased?

channels
index
Drug
12
Food
80
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Purina Friskies 1.8x
Sunbeam 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
117
Credit
116
Debit
76
Food Stamps
126

When is Truwhip Purchased?

day of week
Sun
14.2%
Mon
11.2%
Tue
14.9%
Wed
12.0%
Thu
13.2%
Fri
16.4%
Sat
18.1%
time of day
Morning
16.1%
Noon
16.3%
Afternoon
34.8%
Evening
23.6%
Late
9.2%

About Our Truwhip Consumer Insights

How do we know who buys Truwhip? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Truwhip consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.