Truwhip Consumer Insights

Who buys Truwhip? A Truwhip consumer is generally lower income, Caucasian, and young adult age. Truwhip consumers are more likely to purchase Truwhip during larger pantry stocking trips. Brands such as French's, Jello, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Truwhip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
6.6%
Total Basket $ (median)
$37.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Truwhip Consumer Demographics

demographic
index
Female
101
Male
89
<24
100
25-34
117
35-44
87
45-54
100
55-64
115
65+
85
African American
56
Asian
46
Caucasian
115
Hispanic
43
demographic
index
Has Kids
81
No Kids
142
- $20k
78
$20k-40k
122
$40k-60k
109
$60k-80k
107
$80k-100k
117
$100k-125k
83
$125k +
55
No College
111
College
102
Adv. Degree
76

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Truwhip Basket Affinity & Size

brand
basket affinity
French's 11.4x
Jello 11.1x
Vlasic 9.8x
Starbucks 8.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
385

Where is Truwhip Purchased?

channels
index
Drug
12
Food
80
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.8x
Purina Friskies 1.8x
Sunbeam 1.7x
Horizon Organic 1.6x

How Did They Pay?

method
index
Cash
117
Credit
116
Debit
76
Food Stamps
126

When is Truwhip Purchased?

day of week
Sun
14.2%
Mon
11.2%
Tue
14.9%
Wed
12.0%
Thu
13.2%
Fri
16.4%
Sat
18.1%
time of day
Morning
16.1%
Noon
16.3%
Afternoon
34.8%
Evening
23.6%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Truwhip consumers purchase?

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Why do Truwhip consumers try new brands?

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Where do Truwhip consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Truwhip Target Market

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Who actually buys Truwhip? Do these consumers match the intended target market of Truwhip?

Thought bubble

What motivates the target market to purchase Truwhip?

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What other target market should Truwhip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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