Tulip Consumer Insights

Who buys Tulip? Tulip consumers are generally lower income, African American, and adolescent age. Tulip consumers are more likely to purchase Tulip during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Crayola, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Tulip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.74
% of Basket $ (median)
12.6%
Total Basket $ (median)
$53.34

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tulip Consumer Demographics

demographic
index
Female
103
Male
71
<24
151
25-34
109
35-44
98
45-54
100
55-64
80
65+
45
African American
131
Asian
49
Caucasian
104
Hispanic
89
demographic
index
Has Kids
110
No Kids
77
- $20k
111
$20k-40k
133
$40k-60k
105
$60k-80k
103
$80k-100k
84
$100k-125k
85
$125k +
68
No College
114
College
98
Adv. Degree
91

Understand Tulip Consumer Behavior

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Tulip Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 6.5x
Crayola 6.3x
Secret 6.3x
Totino's Pizza Rolls 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
276

Where is Tulip Purchased?

channels
index
Club
9
Food
4
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Gerber Graduates 1.7x
Kelloggs Frosted Mini Wheat 1.6x
Farmers Market 1.6x

How Did They Pay?

method
index
Cash
97
Credit
97
Debit
111
Food Stamps
74

When is Tulip Purchased?

day of week
Sun
14.0%
Mon
15.3%
Tue
11.7%
Wed
15.3%
Thu
14.2%
Fri
13.2%
Sat
16.4%
time of day
Morning
14.5%
Noon
14.2%
Afternoon
33.9%
Evening
27.3%
Late
10.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tulip consumers purchase?

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Why do Tulip consumers try new brands?

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Where do Tulip consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tulip Target Market

Arrow and target

Who actually buys Tulip? Do these consumers match the intended target market of Tulip?

Thought bubble

What motivates the target market to purchase Tulip?

magnifying glass

What other target market should Tulip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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