Tulip Consumer Insights

Who buys Tulip?

A Tulip consumer is generally lower income, African American, and adolescent age. Tulip consumers are more likely to purchase Tulip during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Crayola, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Tulip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.74
% of Basket $ (median)
12.6%
Total Basket $ (median)
$53.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tulip Consumer Demographics

demographic
index
Female
103
Male
71
<24
151
25-34
109
35-44
98
45-54
100
55-64
80
65+
45
African American
131
Asian
49
Caucasian
104
Hispanic
89
demographic
index
Has Kids
110
No Kids
77
- $20k
111
$20k-40k
133
$40k-60k
105
$60k-80k
103
$80k-100k
84
$100k-125k
85
$125k +
68
No College
114
College
98
Adv. Degree
91

Understand Tulip Consumer Behavior

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Tulip Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 6.5x
Crayola 6.3x
Secret 6.3x
Totino's Pizza Rolls 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
276

Where is Tulip Purchased?

channels
index
Club
9
Food
4
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.7x
Gerber Graduates 1.7x
Kelloggs Frosted Mini Wheat 1.6x
Farmers Market 1.6x

How Did They Pay?

method
index
Cash
97
Credit
97
Debit
111
Food Stamps
74

When is Tulip Purchased?

day of week
Sun
14.0%
Mon
15.3%
Tue
11.7%
Wed
15.3%
Thu
14.2%
Fri
13.2%
Sat
16.4%
time of day
Morning
14.5%
Noon
14.2%
Afternoon
33.9%
Evening
27.3%
Late
10.1%

Get More Tulip Data

Contact us for the latest Tulip consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tulip consumers switch to?

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Why do consumers stop buying Tulip products?

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Which retailers do Tulip shoppers prefer to shop at?

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What motivates consumers to try Tulip products?

Research the Tulip Target Market

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Who actually buys Tulip? Do these consumers match the intended target market of Tulip?

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What motivates the target market to buy Tulip?

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What other target market should Tulip look at?

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Which other brands have a similar target market?

About Our Tulip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.