Tully's Coffee Consumer Insights

Who buys Tully's Coffee?

A Tully's Coffee consumer is generally very high income, Caucasian, and senior age. Tully's Coffee consumers are more likely to purchase Tully's Coffee during larger pantry stocking trips. Brands such as Coffee-mate, Swiffer, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Tully's Coffee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$10.49
% of Basket $ (median)
13.3%
Total Basket $ (median)
$78.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tully's Coffee Consumer Demographics

demographic
index
Female
96
Male
140
<24
53
25-34
82
35-44
100
45-54
96
55-64
149
65+
217
African American
44
Asian
88
Caucasian
104
Hispanic
80
demographic
index
Has Kids
97
No Kids
108
- $20k
44
$20k-40k
50
$40k-60k
100
$60k-80k
90
$80k-100k
119
$100k-125k
141
$125k +
160
No College
70
College
107
Adv. Degree
101

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Tully's Coffee Basket Affinity & Size

brand
basket affinity
Coffee-mate 8.7x
Swiffer 5.4x
Archer Farms 5.4x
Charmin 5.3x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
369

Where is Tully's Coffee Purchased?

channels
index
Club
138
Drug
32
Food
52
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Boars Head 1.6x
Fresh Selections 1.6x
V8 1.6x

How Did They Pay?

method
index
Cash
87
Credit
107
Debit
107
Food Stamps
54

When is Tully's Coffee Purchased?

day of week
Sun
19.5%
Mon
13.2%
Tue
12.0%
Wed
12.4%
Thu
12.9%
Fri
12.6%
Sat
17.4%
time of day
Morning
15.8%
Noon
17.5%
Afternoon
36.1%
Evening
24.8%
Late
5.8%

Get More Tully's Coffee Data

Contact us for the latest Tully's Coffee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tully's Coffee consumers switch to?

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Why do consumers stop buying Tully's Coffee products?

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Which retailers do Tully's Coffee shoppers prefer to shop at?

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What motivates consumers to try Tully's Coffee products?

Research the Tully's Coffee Target Market

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Who actually buys Tully's Coffee? Do these consumers match the intended target market of Tully's Coffee?

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What motivates the target market to purchase Tully's Coffee?

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What other target market should Tully's Coffee look at?

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Which other brands have a similar target market?

About Our Tully's Coffee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.