Tum-E Yummies Consumer Insights

Who buys Tum-E Yummies?

A Tum-E Yummies consumer is generally very low income, Caucasian, and young adult age. Tum-E Yummies consumers are more likely to purchase Tum-E Yummies during larger pantry stocking trips. Brands such as Dasani, Kool-Aid, and Crayola also tend to be purchased in the same trip. See sample consumer insights data below.

Tum-E Yummies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.80
% of Basket $ (median)
3.3%
Total Basket $ (median)
$24.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tum-E Yummies Consumer Demographics

demographic
index
Female
106
Male
44
<24
103
25-34
173
35-44
96
45-54
46
55-64
43
65+
19
African American
99
Asian
58
Caucasian
110
Hispanic
45
demographic
index
Has Kids
132
No Kids
29
- $20k
227
$20k-40k
138
$40k-60k
121
$60k-80k
79
$80k-100k
68
$100k-125k
47
$125k +
52
No College
171
College
93
Adv. Degree
52

Understand Tum-E Yummies Consumer Behavior

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Tum-E Yummies Basket Affinity & Size

brand
basket affinity
Dasani 8.6x
Kool-Aid 6.9x
Crayola 6.7x
Mountain Dew 6.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
244

Where is Tum-E Yummies Purchased?

channels
index
Club
0
Dollar
1562
Drug
56
Food
6
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Armour 2.1x
Totino's Party Pizza 2.0x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
132
Credit
59
Debit
99
Food Stamps
305

When is Tum-E Yummies Purchased?

day of week
Sun
13.6%
Mon
11.6%
Tue
15.3%
Wed
14.5%
Thu
11.1%
Fri
16.2%
Sat
17.7%
time of day
Morning
13.4%
Noon
17.3%
Afternoon
37.1%
Evening
27.0%
Late
5.1%

About Our Tum-E Yummies Consumer Insights

How do we know who buys Tum-E Yummies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tum-E Yummies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.