Tum-E Yummies Consumer Insights

Who buys Tum-E Yummies?

A Tum-E Yummies consumer is generally very low income, Caucasian, and young adult age. Tum-E Yummies consumers are more likely to purchase Tum-E Yummies during larger pantry stocking trips. Brands such as Dasani, Kool-Aid, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Tum-E Yummies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.80
% of Basket $ (median)
3.3%
Total Basket $ (median)
$24.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tum-E Yummies Consumer Demographics

demographic
index
Female
106
Male
44
<24
103
25-34
173
35-44
96
45-54
46
55-64
43
65+
19
African American
99
Asian
58
Caucasian
110
Hispanic
45
demographic
index
Has Kids
132
No Kids
29
- $20k
227
$20k-40k
138
$40k-60k
121
$60k-80k
79
$80k-100k
68
$100k-125k
47
$125k +
52
No College
171
College
93
Adv. Degree
52

Understand Tum-E Yummies Consumer Behavior

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Tum-E Yummies Basket Affinity & Size

brand
basket affinity
Dasani 8.6x
Kool-Aid 6.9x
Crayola 6.7x
Mountain Dew 6.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
244

Where is Tum-E Yummies Purchased?

channels
index
Club
0
Dollar
1562
Drug
56
Food
6
Mass
143
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.1x
Armour 2.1x
Totino's Party Pizza 2.0x
Diet Mountain Dew 2.0x

How Did They Pay?

method
index
Cash
132
Credit
59
Debit
99
Food Stamps
305

When is Tum-E Yummies Purchased?

day of week
Sun
13.6%
Mon
11.6%
Tue
15.3%
Wed
14.5%
Thu
11.1%
Fri
16.2%
Sat
17.7%
time of day
Morning
13.4%
Noon
17.3%
Afternoon
37.1%
Evening
27.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tum-E Yummies consumers purchase?

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Why do Tum-E Yummies consumers try new brands?

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Where do Tum-E Yummies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tum-E Yummies Target Market

Arrow and target

Who actually buys Tum-E Yummies? Do these consumers match the intended target market of Tum-E Yummies?

Thought bubble

What motivates the target market to purchase Tum-E Yummies?

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What other target market should Tum-E Yummies look at?

venn diagram

Which other brands have a similar target market?

About Our Tum-E Yummies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.