Tums Consumer Insights

Who buys Tums?

A Tums consumer is generally very high income, Caucasian, and senior age. Tums consumers are more likely to purchase Tums during larger pantry stocking trips. Brands such as TRESemme, Secret, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Tums Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.84
% of Basket $ (median)
8.9%
Total Basket $ (median)
$43.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tums Consumer Demographics

demographic
index
Female
100
Male
104
<24
84
25-34
97
35-44
89
45-54
107
55-64
130
65+
170
African American
76
Asian
89
Caucasian
105
Hispanic
85
demographic
index
Has Kids
89
No Kids
126
- $20k
87
$20k-40k
99
$40k-60k
98
$60k-80k
101
$80k-100k
98
$100k-125k
106
$125k +
109
No College
99
College
100
Adv. Degree
103

Understand Tums Consumer Behavior

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Tums Basket Affinity & Size

brand
basket affinity
TRESemme 5.8x
Secret 5.1x
Dove 4.7x
Listerine 4.6x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
261

Where is Tums Purchased?

channels
index
Beauty
11
Club
84
Dollar
152
Drug
346
Food
46
Gas & Convenience
25
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
Listerine 1.3x
Diet Dr Pepper 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
100
Food Stamps
38

When is Tums Purchased?

day of week
Sun
17.0%
Mon
12.8%
Tue
12.8%
Wed
12.5%
Thu
12.0%
Fri
15.4%
Sat
17.6%
time of day
Morning
14.9%
Noon
16.9%
Afternoon
33.6%
Evening
27.1%
Late
7.5%

About Our Tums Consumer Insights

How do we know who buys Tums? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tums consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.