Tupperware Consumer Insights

Who buys Tupperware?

A Tupperware consumer is generally slightly higher income, Caucasian, and senior age. Tupperware consumers are more likely to purchase Tupperware during larger pantry stocking trips. Brands such as Sunny Meadow, Hefty, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Tupperware Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.18
% of Basket $ (median)
2.3%
Total Basket $ (median)
$50.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tupperware Consumer Demographics

demographic
index
Female
100
Male
100
<24
88
25-34
84
35-44
94
45-54
107
55-64
142
65+
182
African American
105
Asian
41
Caucasian
108
Hispanic
85
demographic
index
Has Kids
91
No Kids
120
- $20k
87
$20k-40k
96
$40k-60k
100
$60k-80k
108
$80k-100k
120
$100k-125k
98
$125k +
82
No College
101
College
99
Adv. Degree
102

Understand Tupperware Consumer Behavior

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Tupperware Basket Affinity & Size

brand
basket affinity
Sunny Meadow 6.7x
Hefty 6.1x
Farmers Market 5.1x
Generic Pma 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
458

Where is Tupperware Purchased?

channels
index
Dollar
4
Drug
150
Food
99
Gas & Convenience
0
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Duncan Hines 1.4x
Goya 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
108
Credit
98
Debit
102
Food Stamps
90

When is Tupperware Purchased?

day of week
Sun
17.6%
Mon
13.9%
Tue
11.9%
Wed
11.7%
Thu
11.5%
Fri
15.0%
Sat
18.4%
time of day
Morning
16.2%
Noon
16.6%
Afternoon
34.2%
Evening
26.7%
Late
6.3%

About Our Tupperware Consumer Insights

How do we know who buys Tupperware? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tupperware consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.