Turkey Hill Consumer Insights

Who buys Turkey Hill?

A Turkey Hill consumer is generally slightly higher income, African American, and upper middle age. Turkey Hill consumers are more likely to purchase Turkey Hill during larger pantry stocking trips. Brands such as Utz, Perdue, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Turkey Hill Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
7.6%
Total Basket $ (median)
$43.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Turkey Hill Consumer Demographics

demographic
index
Female
98
Male
118
<24
60
25-34
76
35-44
101
45-54
125
55-64
124
65+
108
African American
113
Asian
50
Caucasian
112
Hispanic
38
demographic
index
Has Kids
100
No Kids
101
- $20k
77
$20k-40k
90
$40k-60k
96
$60k-80k
100
$80k-100k
115
$100k-125k
108
$125k +
110
No College
115
College
94
Adv. Degree
110

Understand Turkey Hill Consumer Behavior

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Turkey Hill Basket Affinity & Size

brand
basket affinity
Utz 8.9x
Perdue 8.7x
Entenmann's 8.2x
Smart Balance 7.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
353

Where is Turkey Hill Purchased?

channels
index
Club
1
Dollar
18
Drug
8
Food
268
Gas & Convenience
49
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Utz 2.1x
Entenmann's 1.8x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
147
Credit
106
Debit
72
Food Stamps
93

When is Turkey Hill Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
11.9%
Wed
12.1%
Thu
11.9%
Fri
14.6%
Sat
17.7%
time of day
Morning
13.6%
Noon
14.9%
Afternoon
34.0%
Evening
30.4%
Late
7.2%

Get More Turkey Hill Data

Contact us for the latest Turkey Hill consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Turkey Hill consumers switch to?

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Why do consumers stop buying Turkey Hill products?

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Which retailers do Turkey Hill shoppers prefer to shop at?

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What motivates consumers to try Turkey Hill products?

Research the Turkey Hill Target Market

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Who actually buys Turkey Hill? Do these consumers match the intended target market of Turkey Hill?

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What motivates the target market to buy Turkey Hill?

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What other target market should Turkey Hill look at?

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Which other brands have a similar target market?

About Our Turkey Hill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.