Turkey Hill Consumer Insights

Who buys Turkey Hill? A Turkey Hill consumer is generally slightly higher income, African American, and upper middle age. Turkey Hill consumers are more likely to purchase Turkey Hill during larger pantry stocking trips. Brands such as Utz, Perdue, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Turkey Hill Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
7.6%
Total Basket $ (median)
$43.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Turkey Hill Consumer Demographics

demographic
index
Female
98
Male
118
<24
60
25-34
76
35-44
101
45-54
125
55-64
124
65+
108
African American
113
Asian
50
Caucasian
112
Hispanic
38
demographic
index
Has Kids
100
No Kids
101
- $20k
77
$20k-40k
90
$40k-60k
96
$60k-80k
100
$80k-100k
115
$100k-125k
108
$125k +
110
No College
115
College
94
Adv. Degree
110

Understand Turkey Hill Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Turkey Hill Basket Affinity & Size

brand
basket affinity
Utz 8.9x
Perdue 8.7x
Entenmann's 8.2x
Smart Balance 7.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
353

Where is Turkey Hill Purchased?

channels
index
Club
1
Dollar
18
Drug
8
Food
268
Gas & Convenience
49
Mass
17
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.1x
Utz 2.1x
Entenmann's 1.8x
Smart Balance 1.7x

How Did They Pay?

method
index
Cash
147
Credit
106
Debit
72
Food Stamps
93

When is Turkey Hill Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
11.9%
Wed
12.1%
Thu
11.9%
Fri
14.6%
Sat
17.7%
time of day
Morning
13.6%
Noon
14.9%
Afternoon
34.0%
Evening
30.4%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Turkey Hill consumers purchase?

check mark

Why do Turkey Hill consumers try new brands?

check mark

Where do Turkey Hill consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Turkey Hill Target Market

Arrow and target

Who actually buys Turkey Hill? Do these consumers match the intended target market of Turkey Hill?

Thought bubble

What motivates the target market to purchase Turkey Hill?

magnifying glass

What other target market should Turkey Hill look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us