TURKEY KNOB Consumer Insights

Who buys TURKEY KNOB?

A TURKEY KNOB consumer is generally slightly higher income, Caucasian, and senior age. TURKEY KNOB consumers are more likely to purchase TURKEY KNOB during larger pantry stocking trips. Brands such as Generic Pma, Marketside, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

TURKEY KNOB Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.9%
Total Basket $ (median)
$75.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TURKEY KNOB Consumer Demographics

demographic
index
Female
100
Male
98
<24
100
25-34
98
35-44
99
45-54
98
55-64
111
65+
124
African American
86
Asian
95
Caucasian
103
Hispanic
89
demographic
index
Has Kids
100
No Kids
101
- $20k
93
$20k-40k
100
$40k-60k
102
$60k-80k
105
$80k-100k
106
$100k-125k
98
$125k +
88
No College
96
College
100
Adv. Degree
107

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TURKEY KNOB Basket Affinity & Size

brand
basket affinity
Generic Pma 7.7x
Marketside 5.4x
Sunny Meadow 4.9x
Farmers Market 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
468

Where is TURKEY KNOB Purchased?

channels
index
Beauty
0
Club
108
Dollar
6
Drug
25
Food
40
Gas & Convenience
0
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.2x
Generic Pma 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x

How Did They Pay?

method
index
Cash
115
Credit
97
Debit
94
Food Stamps
127

When is TURKEY KNOB Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.0%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
15.4%
Noon
17.5%
Afternoon
35.1%
Evening
25.6%
Late
6.4%

Get More TURKEY KNOB Data

Contact us for the latest TURKEY KNOB consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do TURKEY KNOB consumers switch to?

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Why do consumers stop buying TURKEY KNOB products?

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Which retailers do TURKEY KNOB shoppers prefer to shop at?

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What motivates consumers to try TURKEY KNOB products?

Research the TURKEY KNOB Target Market

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Who actually buys TURKEY KNOB? Do these consumers match the intended target market of TURKEY KNOB?

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What motivates the target market to buy TURKEY KNOB?

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What other target market should TURKEY KNOB look at?

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Which other brands have a similar target market?

About Our TURKEY KNOB Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.