TURKEY KNOB Consumer Insights

Who buys TURKEY KNOB?

A TURKEY KNOB consumer is generally slightly higher income, Caucasian, and senior age. TURKEY KNOB consumers are more likely to purchase TURKEY KNOB during larger pantry stocking trips. Brands such as Generic Pma, Marketside, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

TURKEY KNOB Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.9%
Total Basket $ (median)
$75.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

TURKEY KNOB Consumer Demographics

demographic
index
Female
100
Male
98
<24
100
25-34
98
35-44
99
45-54
98
55-64
111
65+
124
African American
86
Asian
95
Caucasian
103
Hispanic
89
demographic
index
Has Kids
100
No Kids
101
- $20k
93
$20k-40k
100
$40k-60k
102
$60k-80k
105
$80k-100k
106
$100k-125k
98
$125k +
88
No College
96
College
100
Adv. Degree
107

Understand TURKEY KNOB Consumer Behavior

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TURKEY KNOB Basket Affinity & Size

brand
basket affinity
Generic Pma 7.7x
Marketside 5.4x
Sunny Meadow 4.9x
Farmers Market 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
468

Where is TURKEY KNOB Purchased?

channels
index
Beauty
0
Club
108
Dollar
6
Drug
25
Food
40
Gas & Convenience
0
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.2x
Generic Pma 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x

How Did They Pay?

method
index
Cash
115
Credit
97
Debit
94
Food Stamps
127

When is TURKEY KNOB Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.0%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
15.4%
Noon
17.5%
Afternoon
35.1%
Evening
25.6%
Late
6.4%

About Our TURKEY KNOB Consumer Insights

How do we know who buys TURKEY KNOB? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the TURKEY KNOB consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.