TURKEY KNOB Consumer Insights

Who buys TURKEY KNOB? A TURKEY KNOB consumer is generally slightly higher income, Caucasian, and senior age. TURKEY KNOB consumers are more likely to purchase TURKEY KNOB during larger pantry stocking trips. Brands such as Generic Pma, Marketside, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

TURKEY KNOB Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
3.9%
Total Basket $ (median)
$75.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TURKEY KNOB Consumer Demographics

demographic
index
Female
100
Male
98
<24
100
25-34
98
35-44
99
45-54
98
55-64
111
65+
124
African American
86
Asian
95
Caucasian
103
Hispanic
89
demographic
index
Has Kids
100
No Kids
101
- $20k
93
$20k-40k
100
$40k-60k
102
$60k-80k
105
$80k-100k
106
$100k-125k
98
$125k +
88
No College
96
College
100
Adv. Degree
107

Understand TURKEY KNOB Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

TURKEY KNOB Basket Affinity & Size

brand
basket affinity
Generic Pma 7.7x
Marketside 5.4x
Sunny Meadow 4.9x
Farmers Market 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
468

Where is TURKEY KNOB Purchased?

channels
index
Beauty
0
Club
108
Dollar
6
Drug
25
Food
40
Gas & Convenience
0
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.2x
Generic Pma 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x

How Did They Pay?

method
index
Cash
115
Credit
97
Debit
94
Food Stamps
127

When is TURKEY KNOB Purchased?

day of week
Sun
18.6%
Mon
13.9%
Tue
12.0%
Wed
11.4%
Thu
11.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
15.4%
Noon
17.5%
Afternoon
35.1%
Evening
25.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do TURKEY KNOB consumers purchase?

check mark

Why do TURKEY KNOB consumers try new brands?

check mark

Where do TURKEY KNOB consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TURKEY KNOB Target Market

Arrow and target

Who actually buys TURKEY KNOB? Do these consumers match the intended target market of TURKEY KNOB?

Thought bubble

What motivates the target market to purchase TURKEY KNOB?

magnifying glass

What other target market should TURKEY KNOB look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us