Tuscan Consumer Insights

Who buys Tuscan?

A Tuscan consumer is generally very high income, Asian, and older age. Tuscan consumers are more likely to purchase Tuscan during larger pantry stocking trips. Brands such as Marlboro, Boars Head, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Tuscan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.09
% of Basket $ (median)
6.7%
Total Basket $ (median)
$61.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tuscan Consumer Demographics

demographic
index
Female
100
Male
98
<24
70
25-34
77
35-44
113
45-54
87
55-64
144
65+
124
African American
71
Asian
216
Caucasian
86
Hispanic
98
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
64
$40k-60k
79
$60k-80k
86
$80k-100k
139
$100k-125k
131
$125k +
153
No College
85
College
103
Adv. Degree
102

Understand Tuscan Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tuscan Basket Affinity & Size

brand
basket affinity
Marlboro 15.1x
Boars Head 14.3x
Entenmann's 11.7x
Goya 10.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
290

Where is Tuscan Purchased?

channels
index
Club
324
Dollar
3
Drug
14
Food
165
Gas & Convenience
430
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.4x
Entenmann's 2.4x
Goya 2.3x
Boars Head 2.2x

How Did They Pay?

method
index
Cash
93
Credit
126
Debit
83
Food Stamps
90

When is Tuscan Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
11.5%
Wed
12.8%
Thu
12.2%
Fri
15.6%
Sat
16.9%
time of day
Morning
14.0%
Noon
19.6%
Afternoon
34.7%
Evening
27.5%
Late
4.3%

About Our Tuscan Consumer Insights

How do we know who buys Tuscan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tuscan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.