Tuscan Consumer Insights

Who buys Tuscan?

A Tuscan consumer is generally very high income, Asian, and older age. Tuscan consumers are more likely to purchase Tuscan during larger pantry stocking trips. Brands such as Marlboro, Boars Head, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Tuscan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.09
% of Basket $ (median)
6.7%
Total Basket $ (median)
$61.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tuscan Consumer Demographics

demographic
index
Female
100
Male
98
<24
70
25-34
77
35-44
113
45-54
87
55-64
144
65+
124
African American
71
Asian
216
Caucasian
86
Hispanic
98
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
64
$40k-60k
79
$60k-80k
86
$80k-100k
139
$100k-125k
131
$125k +
153
No College
85
College
103
Adv. Degree
102

Understand Tuscan Consumer Behavior

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Tuscan Basket Affinity & Size

brand
basket affinity
Marlboro 15.1x
Boars Head 14.3x
Entenmann's 11.7x
Goya 10.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
290

Where is Tuscan Purchased?

channels
index
Club
324
Dollar
3
Drug
14
Food
165
Gas & Convenience
430
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.4x
Entenmann's 2.4x
Goya 2.3x
Boars Head 2.2x

How Did They Pay?

method
index
Cash
93
Credit
126
Debit
83
Food Stamps
90

When is Tuscan Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
11.5%
Wed
12.8%
Thu
12.2%
Fri
15.6%
Sat
16.9%
time of day
Morning
14.0%
Noon
19.6%
Afternoon
34.7%
Evening
27.5%
Late
4.3%

Get More Tuscan Data

Contact us for the latest Tuscan consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tuscan consumers switch to?

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Why do consumers stop buying Tuscan products?

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Which retailers do Tuscan shoppers prefer to shop at?

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What motivates consumers to try Tuscan products?

Research the Tuscan Target Market

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Who actually buys Tuscan? Do these consumers match the intended target market of Tuscan?

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What motivates the target market to purchase Tuscan?

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What other target market should Tuscan look at?

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Which other brands have a similar target market?

About Our Tuscan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.