Tuscan Consumer Insights

Who buys Tuscan? A Tuscan consumer is generally very high income, Asian, and older age. Tuscan consumers are more likely to purchase Tuscan during larger pantry stocking trips. Brands such as Marlboro, Boars Head, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Tuscan Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.09
% of Basket $ (median)
6.7%
Total Basket $ (median)
$61.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tuscan Consumer Demographics

demographic
index
Female
100
Male
98
<24
70
25-34
77
35-44
113
45-54
87
55-64
144
65+
124
African American
71
Asian
216
Caucasian
86
Hispanic
98
demographic
index
Has Kids
100
No Kids
100
- $20k
66
$20k-40k
64
$40k-60k
79
$60k-80k
86
$80k-100k
139
$100k-125k
131
$125k +
153
No College
85
College
103
Adv. Degree
102

Understand Tuscan Consumer Behavior

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Tuscan Basket Affinity & Size

brand
basket affinity
Marlboro 15.1x
Boars Head 14.3x
Entenmann's 11.7x
Goya 10.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
290

Where is Tuscan Purchased?

channels
index
Club
324
Dollar
3
Drug
14
Food
165
Gas & Convenience
430
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.4x
Entenmann's 2.4x
Goya 2.3x
Boars Head 2.2x

How Did They Pay?

method
index
Cash
93
Credit
126
Debit
83
Food Stamps
90

When is Tuscan Purchased?

day of week
Sun
18.1%
Mon
12.9%
Tue
11.5%
Wed
12.8%
Thu
12.2%
Fri
15.6%
Sat
16.9%
time of day
Morning
14.0%
Noon
19.6%
Afternoon
34.7%
Evening
27.5%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tuscan consumers purchase?

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Why do Tuscan consumers try new brands?

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Where do Tuscan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tuscan Target Market

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Who actually buys Tuscan? Do these consumers match the intended target market of Tuscan?

Thought bubble

What motivates the target market to purchase Tuscan?

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What other target market should Tuscan look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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