Twinings Keurig Consumer Insights

Who buys Twinings Keurig?

A Twinings Keurig consumer is generally very high income, Caucasian, and upper middle age. Twinings Keurig consumers are more likely to purchase Twinings Keurig during larger pantry stocking trips. Brands such as International Delight, Perdue, and Progresso also tend to be purchased in the same trip. Sample consumer insights data below.

Twinings Keurig Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
10.5%
Total Basket $ (median)
$85.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Twinings Keurig Consumer Demographics

demographic
index
Female
99
Male
108
<24
59
25-34
51
35-44
102
45-54
147
55-64
136
65+
137
African American
40
Asian
33
Caucasian
116
Hispanic
53
demographic
index
Has Kids
96
No Kids
109
- $20k
51
$20k-40k
62
$40k-60k
76
$60k-80k
83
$80k-100k
85
$100k-125k
171
$125k +
197
No College
71
College
93
Adv. Degree
170

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Twinings Keurig Basket Affinity & Size

brand
basket affinity
International Delight 7.6x
Perdue 5.6x
Progresso 5.2x
Land O Lakes 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
445

Where is Twinings Keurig Purchased?

channels
index
Club
0
Drug
20
Food
139
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.7x
Cascade 1.6x

How Did They Pay?

method
index
Cash
77
Credit
121
Debit
101
Food Stamps
39

When is Twinings Keurig Purchased?

day of week
Sun
20.6%
Mon
11.9%
Tue
13.3%
Wed
12.4%
Thu
11.0%
Fri
14.8%
Sat
16.1%
time of day
Morning
18.6%
Noon
18.5%
Afternoon
30.8%
Evening
25.3%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Twinings Keurig consumers purchase?

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Why do Twinings Keurig consumers try new brands?

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Where do Twinings Keurig consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Twinings Keurig Target Market

Arrow and target

Who actually buys Twinings Keurig? Do these consumers match the intended target market of Twinings Keurig?

Thought bubble

What motivates the target market to purchase Twinings Keurig?

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What other target market should Twinings Keurig look at?

venn diagram

Which other brands have a similar target market?

About Our Twinings Keurig Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.