Twinings Keurig Consumer Insights

Who buys Twinings Keurig?

A Twinings Keurig consumer is generally very high income, Caucasian, and upper middle age. Twinings Keurig consumers are more likely to purchase Twinings Keurig during larger pantry stocking trips. Brands such as International Delight, Perdue, and Progresso also tend to be purchased in the same trip. See sample consumer insights data below.

Twinings Keurig Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
10.5%
Total Basket $ (median)
$85.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twinings Keurig Consumer Demographics

demographic
index
Female
99
Male
108
<24
59
25-34
51
35-44
102
45-54
147
55-64
136
65+
137
African American
40
Asian
33
Caucasian
116
Hispanic
53
demographic
index
Has Kids
96
No Kids
109
- $20k
51
$20k-40k
62
$40k-60k
76
$60k-80k
83
$80k-100k
85
$100k-125k
171
$125k +
197
No College
71
College
93
Adv. Degree
170

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Twinings Keurig Basket Affinity & Size

brand
basket affinity
International Delight 7.6x
Perdue 5.6x
Progresso 5.2x
Land O Lakes 4.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
445

Where is Twinings Keurig Purchased?

channels
index
Club
0
Drug
20
Food
139
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.7x
Cascade 1.6x

How Did They Pay?

method
index
Cash
77
Credit
121
Debit
101
Food Stamps
39

When is Twinings Keurig Purchased?

day of week
Sun
20.6%
Mon
11.9%
Tue
13.3%
Wed
12.4%
Thu
11.0%
Fri
14.8%
Sat
16.1%
time of day
Morning
18.6%
Noon
18.5%
Afternoon
30.8%
Evening
25.3%
Late
6.8%

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Find Answers to Questions

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Which brands do Twinings Keurig consumers switch to?

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Why do consumers stop buying Twinings Keurig products?

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Which retailers do Twinings Keurig shoppers prefer to shop at?

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What motivates consumers to try Twinings Keurig products?

Research the Twinings Keurig Target Market

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Who actually buys Twinings Keurig? Do these consumers match the intended target market of Twinings Keurig?

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What motivates the target market to buy Twinings Keurig?

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What other target market should Twinings Keurig look at?

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Which other brands have a similar target market?

About Our Twinings Keurig Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.