Twinings of London Consumer Insights

Who buys Twinings of London?

A Twinings of London consumer is generally very high income, Caucasian, and senior age. Twinings of London consumers are more likely to purchase Twinings of London during larger pantry stocking trips. Brands such as Almond Breeze, Arnold, and Lipton Tea also tend to be purchased in the same trip. See sample consumer insights data below.

Twinings of London Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.49
% of Basket $ (median)
6.6%
Total Basket $ (median)
$53.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twinings of London Consumer Demographics

demographic
index
Female
98
Male
117
<24
81
25-34
70
35-44
97
45-54
129
55-64
133
65+
151
African American
51
Asian
75
Caucasian
108
Hispanic
61
demographic
index
Has Kids
91
No Kids
119
- $20k
62
$20k-40k
70
$40k-60k
84
$60k-80k
98
$80k-100k
96
$100k-125k
135
$125k +
166
No College
65
College
97
Adv. Degree
158

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Twinings of London Basket Affinity & Size

brand
basket affinity
Almond Breeze 5.0x
Arnold 5.0x
Lipton Tea 5.0x
Perdue 4.9x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
393

Where is Twinings of London Purchased?

channels
index
Club
4
Dollar
2
Drug
19
Food
202
Gas & Convenience
11
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Eggland's Best 1.5x
Goya 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
93
Credit
118
Debit
94
Food Stamps
48

When is Twinings of London Purchased?

day of week
Sun
19.1%
Mon
12.7%
Tue
12.9%
Wed
13.2%
Thu
11.6%
Fri
14.2%
Sat
16.3%
time of day
Morning
17.0%
Noon
17.5%
Afternoon
33.2%
Evening
26.1%
Late
6.1%

Get More Twinings of London Data

Contact us for the latest Twinings of London consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Twinings of London consumers switch to?

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Why do consumers stop buying Twinings of London products?

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Which retailers do Twinings of London shoppers prefer to shop at?

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What motivates consumers to try Twinings of London products?

Research the Twinings of London Target Market

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Who actually buys Twinings of London? Do these consumers match the intended target market of Twinings of London?

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What motivates the target market to buy Twinings of London?

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What other target market should Twinings of London look at?

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Which other brands have a similar target market?

About Our Twinings of London Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.