Twist Up Consumer Insights

Who buys Twist Up?

A Twist Up consumer is generally lower income, Caucasian, and upper middle age. Twist Up consumers are more likely to purchase Twist Up during larger pantry stocking trips. Brands such as Hawaiian Punch, Sunny Meadow, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Twist Up Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$60.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twist Up Consumer Demographics

demographic
index
Female
100
Male
97
<24
71
25-34
90
35-44
108
45-54
113
55-64
80
65+
72
African American
58
Asian
34
Caucasian
113
Hispanic
50
demographic
index
Has Kids
103
No Kids
93
- $20k
92
$20k-40k
133
$40k-60k
102
$60k-80k
88
$80k-100k
129
$100k-125k
87
$125k +
55
No College
113
College
101
Adv. Degree
82

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Twist Up Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.3x
Sunny Meadow 7.2x
Blue Bonnet 6.2x
Maruchan Ramen 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
455

Where is Twist Up Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
105
Credit
85
Debit
106
Food Stamps
172

When is Twist Up Purchased?

day of week
Sun
14.8%
Mon
10.8%
Tue
11.8%
Wed
12.3%
Thu
14.0%
Fri
17.1%
Sat
19.1%
time of day
Morning
14.6%
Noon
15.2%
Afternoon
33.8%
Evening
29.5%
Late
6.9%

Get More Twist Up Data

Better understand Twist Up consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Twist Up consumers switch to?

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Why do consumers stop buying Twist Up products?

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Which retailers do Twist Up shoppers prefer to shop at?

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What motivates consumers to try Twist Up products?

Research the Twist Up Target Market

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Who actually buys Twist Up? Do these consumers match the intended target market of Twist Up?

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What motivates the target market to buy Twist Up?

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What other target market should Twist Up look at?

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Which other brands have a similar target market?

About Our Twist Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.