Twist Up Consumer Insights

Who buys Twist Up?

A Twist Up consumer is generally lower income, Caucasian, and upper middle age. Twist Up consumers are more likely to purchase Twist Up during larger pantry stocking trips. Brands such as Hawaiian Punch, Sunny Meadow, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Twist Up Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$60.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twist Up Consumer Demographics

demographic
index
Female
100
Male
97
<24
71
25-34
90
35-44
108
45-54
113
55-64
80
65+
72
African American
58
Asian
34
Caucasian
113
Hispanic
50
demographic
index
Has Kids
103
No Kids
93
- $20k
92
$20k-40k
133
$40k-60k
102
$60k-80k
88
$80k-100k
129
$100k-125k
87
$125k +
55
No College
113
College
101
Adv. Degree
82

Understand Twist Up Consumer Behavior

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Twist Up Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.3x
Sunny Meadow 7.2x
Blue Bonnet 6.2x
Maruchan Ramen 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
455

Where is Twist Up Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
105
Credit
85
Debit
106
Food Stamps
172

When is Twist Up Purchased?

day of week
Sun
14.8%
Mon
10.8%
Tue
11.8%
Wed
12.3%
Thu
14.0%
Fri
17.1%
Sat
19.1%
time of day
Morning
14.6%
Noon
15.2%
Afternoon
33.8%
Evening
29.5%
Late
6.9%

About Our Twist Up Consumer Insights

How do we know who buys Twist Up? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Twist Up consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.