Twist Up Consumer Insights

Who buys Twist Up? A Twist Up consumer is generally lower income, Caucasian, and upper middle age. Twist Up consumers are more likely to purchase Twist Up during larger pantry stocking trips. Brands such as Hawaiian Punch, Sunny Meadow, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Twist Up Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$60.21

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Twist Up Consumer Demographics

demographic
index
Female
100
Male
97
<24
71
25-34
90
35-44
108
45-54
113
55-64
80
65+
72
African American
58
Asian
34
Caucasian
113
Hispanic
50
demographic
index
Has Kids
103
No Kids
93
- $20k
92
$20k-40k
133
$40k-60k
102
$60k-80k
88
$80k-100k
129
$100k-125k
87
$125k +
55
No College
113
College
101
Adv. Degree
82

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Twist Up Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.3x
Sunny Meadow 7.2x
Blue Bonnet 6.2x
Maruchan Ramen 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
455

Where is Twist Up Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.9x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
105
Credit
85
Debit
106
Food Stamps
172

When is Twist Up Purchased?

day of week
Sun
14.8%
Mon
10.8%
Tue
11.8%
Wed
12.3%
Thu
14.0%
Fri
17.1%
Sat
19.1%
time of day
Morning
14.6%
Noon
15.2%
Afternoon
33.8%
Evening
29.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Twist Up consumers purchase?

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Why do Twist Up consumers try new brands?

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Where do Twist Up consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Twist Up Target Market

Arrow and target

Who actually buys Twist Up? Do these consumers match the intended target market of Twist Up?

Thought bubble

What motivates the target market to purchase Twist Up?

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What other target market should Twist Up look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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