Twix Consumer Insights

Who buys Twix? Twix consumers are generally very low income, African American, and lower middle age. Twix consumers are more likely to purchase Twix during larger pantry stocking trips. Brands such as Snickers, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Twix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$22.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Twix Consumer Demographics

demographic
index
Female
101
Male
92
<24
97
25-34
98
35-44
105
45-54
104
55-64
86
65+
61
African American
129
Asian
108
Caucasian
97
Hispanic
98
demographic
index
Has Kids
103
No Kids
93
- $20k
112
$20k-40k
104
$40k-60k
101
$60k-80k
99
$80k-100k
101
$100k-125k
94
$125k +
91
No College
101
College
101
Adv. Degree
96

Understand Twix Consumer Behavior

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Twix Basket Affinity & Size

brand
basket affinity
Snickers 27.6x
Kit Kat 17.2x
Reese's Peanut Butter Cups 10.2x
M&M's 9.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
239

Where is Twix Purchased?

channels
index
Beauty
4
Club
69
Dollar
259
Drug
249
Food
76
Gas & Convenience
290
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
95
Food Stamps
106

When is Twix Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
13.7%
Wed
13.4%
Thu
13.8%
Fri
15.7%
Sat
16.3%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
33.7%
Evening
29.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Twix consumers purchase?

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Why do Twix consumers try new brands?

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Where do Twix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Twix Target Market

Arrow and target

Who actually buys Twix? Do these consumers match the intended target market of Twix?

Thought bubble

What motivates the target market to purchase Twix?

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What other target market should Twix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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