Twix Consumer Insights

Who buys Twix?

A Twix consumer is generally very low income, African American, and lower middle age. Twix consumers are more likely to purchase Twix during larger pantry stocking trips. Brands such as Snickers, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Twix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$22.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twix Consumer Demographics

demographic
index
Female
101
Male
92
<24
97
25-34
98
35-44
105
45-54
104
55-64
86
65+
61
African American
129
Asian
108
Caucasian
97
Hispanic
98
demographic
index
Has Kids
103
No Kids
93
- $20k
112
$20k-40k
104
$40k-60k
101
$60k-80k
99
$80k-100k
101
$100k-125k
94
$125k +
91
No College
101
College
101
Adv. Degree
96

Understand Twix Consumer Behavior

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Twix Basket Affinity & Size

brand
basket affinity
Snickers 27.6x
Kit Kat 17.2x
Reese's Peanut Butter Cups 10.2x
M&M's 9.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
239

Where is Twix Purchased?

channels
index
Beauty
4
Club
69
Dollar
259
Drug
249
Food
76
Gas & Convenience
290
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
95
Food Stamps
106

When is Twix Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
13.7%
Wed
13.4%
Thu
13.8%
Fri
15.7%
Sat
16.3%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
33.7%
Evening
29.1%
Late
7.5%

About Our Twix Consumer Insights

How do we know who buys Twix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Twix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.