Twix Consumer Insights

Who buys Twix?

A Twix consumer is generally very low income, African American, and lower middle age. Twix consumers are more likely to purchase Twix during larger pantry stocking trips. Brands such as Snickers, Kit Kat, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Twix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
6.5%
Total Basket $ (median)
$22.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twix Consumer Demographics

demographic
index
Female
101
Male
92
<24
97
25-34
98
35-44
105
45-54
104
55-64
86
65+
61
African American
129
Asian
108
Caucasian
97
Hispanic
98
demographic
index
Has Kids
103
No Kids
93
- $20k
112
$20k-40k
104
$40k-60k
101
$60k-80k
99
$80k-100k
101
$100k-125k
94
$125k +
91
No College
101
College
101
Adv. Degree
96

Understand Twix Consumer Behavior

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Twix Basket Affinity & Size

brand
basket affinity
Snickers 27.6x
Kit Kat 17.2x
Reese's Peanut Butter Cups 10.2x
M&M's 9.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
239

Where is Twix Purchased?

channels
index
Beauty
4
Club
69
Dollar
259
Drug
249
Food
76
Gas & Convenience
290
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
117
Credit
97
Debit
95
Food Stamps
106

When is Twix Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
13.7%
Wed
13.4%
Thu
13.8%
Fri
15.7%
Sat
16.3%
time of day
Morning
14.4%
Noon
15.3%
Afternoon
33.7%
Evening
29.1%
Late
7.5%

Get More Twix Data

Contact us for the latest Twix consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Twix consumers switch to?

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Why do consumers stop buying Twix products?

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Which retailers do Twix shoppers prefer to shop at?

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What motivates consumers to try Twix products?

Research the Twix Target Market

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Who actually buys Twix? Do these consumers match the intended target market of Twix?

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What motivates the target market to purchase Twix?

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What other target market should Twix look at?

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Which other brands have a similar target market?

About Our Twix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.