Twizzlers Consumer Insights

Who buys Twizzlers? Twizzlers consumers are generally very high income, Caucasian, and older age. Twizzlers consumers are more likely to purchase Twizzlers during larger pantry stocking trips. Brands such as Skittles, Kit Kat, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Twizzlers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.14
% of Basket $ (median)
6.3%
Total Basket $ (median)
$34.15

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  • Recent demographic data

Twizzlers Consumer Demographics

demographic
index
Female
102
Male
84
<24
79
25-34
81
35-44
98
45-54
119
55-64
128
65+
115
African American
88
Asian
37
Caucasian
114
Hispanic
47
demographic
index
Has Kids
98
No Kids
105
- $20k
93
$20k-40k
96
$40k-60k
96
$60k-80k
103
$80k-100k
103
$100k-125k
101
$125k +
109
No College
101
College
100
Adv. Degree
99

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Twizzlers Basket Affinity & Size

brand
basket affinity
Skittles 7.1x
Kit Kat 5.0x
M&M's 4.6x
Twix 4.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
288

Where is Twizzlers Purchased?

channels
index
Beauty
14
Club
41
Dollar
225
Drug
214
Food
87
Gas & Convenience
124
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Snyders Of Hanover 1.3x
Diet Dr Pepper 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
116
Credit
101
Debit
92
Food Stamps
98

When is Twizzlers Purchased?

day of week
Sun
14.5%
Mon
11.8%
Tue
12.5%
Wed
13.2%
Thu
14.3%
Fri
16.8%
Sat
17.0%
time of day
Morning
14.0%
Noon
16.2%
Afternoon
34.1%
Evening
28.7%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Twizzlers consumers purchase?

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Why do Twizzlers consumers try new brands?

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Where do Twizzlers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Twizzlers Target Market

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Who actually buys Twizzlers? Do these consumers match the intended target market of Twizzlers?

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What motivates the target market to purchase Twizzlers?

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What other target market should Twizzlers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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