Twizzlers Consumer Insights

Who buys Twizzlers?

A Twizzlers consumer is generally very high income, Caucasian, and older age. Twizzlers consumers are more likely to purchase Twizzlers during larger pantry stocking trips. Brands such as Skittles, Kit Kat, and M&M's also tend to be purchased in the same trip. See sample consumer insights data below.

Twizzlers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.14
% of Basket $ (median)
6.3%
Total Basket $ (median)
$34.15

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Twizzlers Consumer Demographics

demographic
index
Female
102
Male
84
<24
79
25-34
81
35-44
98
45-54
119
55-64
128
65+
115
African American
88
Asian
37
Caucasian
114
Hispanic
47
demographic
index
Has Kids
98
No Kids
105
- $20k
93
$20k-40k
96
$40k-60k
96
$60k-80k
103
$80k-100k
103
$100k-125k
101
$125k +
109
No College
101
College
100
Adv. Degree
99

Understand Twizzlers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Twizzlers Basket Affinity & Size

brand
basket affinity
Skittles 7.1x
Kit Kat 5.0x
M&M's 4.6x
Twix 4.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
288

Where is Twizzlers Purchased?

channels
index
Beauty
14
Club
41
Dollar
225
Drug
214
Food
87
Gas & Convenience
124
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Snyders Of Hanover 1.3x
Diet Dr Pepper 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
116
Credit
101
Debit
92
Food Stamps
98

When is Twizzlers Purchased?

day of week
Sun
14.5%
Mon
11.8%
Tue
12.5%
Wed
13.2%
Thu
14.3%
Fri
16.8%
Sat
17.0%
time of day
Morning
14.0%
Noon
16.2%
Afternoon
34.1%
Evening
28.7%
Late
7.0%

About Our Twizzlers Consumer Insights

How do we know who buys Twizzlers? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Twizzlers consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.