Tylenol Consumer Insights

Who buys Tylenol?

A Tylenol consumer is generally very low income, Asian, and adolescent age. Tylenol consumers are more likely to purchase Tylenol during larger pantry stocking trips. Brands such as Listerine, Secret, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Tylenol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.49
% of Basket $ (median)
15.4%
Total Basket $ (median)
$42.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tylenol Consumer Demographics

demographic
index
Female
99
Male
113
<24
115
25-34
110
35-44
96
45-54
93
55-64
93
65+
114
African American
128
Asian
156
Caucasian
88
Hispanic
136
demographic
index
Has Kids
99
No Kids
101
- $20k
114
$20k-40k
103
$40k-60k
101
$60k-80k
94
$80k-100k
94
$100k-125k
99
$125k +
102
No College
109
College
98
Adv. Degree
96

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Tylenol Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
Secret 5.6x
Lysol 5.5x
Dove 5.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
216

Where is Tylenol Purchased?

channels
index
Beauty
12
Club
76
Dollar
248
Drug
373
Food
49
Gas & Convenience
18
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Gerber 1.4x
Huggies 1.3x
Dannon Danimals 1.3x

How Did They Pay?

method
index
Cash
129
Credit
93
Debit
99
Food Stamps
35

When is Tylenol Purchased?

day of week
Sun
14.9%
Mon
13.4%
Tue
13.7%
Wed
13.5%
Thu
13.5%
Fri
14.7%
Sat
16.4%
time of day
Morning
15.4%
Noon
17.1%
Afternoon
32.4%
Evening
27.6%
Late
7.5%

Get More Tylenol Data

Contact us for the latest Tylenol consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tylenol consumers switch to?

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Why do consumers stop buying Tylenol products?

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Which retailers do Tylenol shoppers prefer to shop at?

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What motivates consumers to try Tylenol products?

Research the Tylenol Target Market

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Who actually buys Tylenol? Do these consumers match the intended target market of Tylenol?

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What motivates the target market to buy Tylenol?

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What other target market should Tylenol look at?

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Which other brands have a similar target market?

About Our Tylenol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.