Tylenol Consumer Insights

Who buys Tylenol?

A Tylenol consumer is generally very low income, Asian, and adolescent age. Tylenol consumers are more likely to purchase Tylenol during larger pantry stocking trips. Brands such as Listerine, Secret, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Tylenol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.49
% of Basket $ (median)
15.4%
Total Basket $ (median)
$42.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tylenol Consumer Demographics

demographic
index
Female
99
Male
113
<24
115
25-34
110
35-44
96
45-54
93
55-64
93
65+
114
African American
128
Asian
156
Caucasian
88
Hispanic
136
demographic
index
Has Kids
99
No Kids
101
- $20k
114
$20k-40k
103
$40k-60k
101
$60k-80k
94
$80k-100k
94
$100k-125k
99
$125k +
102
No College
109
College
98
Adv. Degree
96

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Tylenol Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
Secret 5.6x
Lysol 5.5x
Dove 5.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
216

Where is Tylenol Purchased?

channels
index
Beauty
12
Club
76
Dollar
248
Drug
373
Food
49
Gas & Convenience
18
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Gerber 1.4x
Huggies 1.3x
Dannon Danimals 1.3x

How Did They Pay?

method
index
Cash
129
Credit
93
Debit
99
Food Stamps
35

When is Tylenol Purchased?

day of week
Sun
14.9%
Mon
13.4%
Tue
13.7%
Wed
13.5%
Thu
13.5%
Fri
14.7%
Sat
16.4%
time of day
Morning
15.4%
Noon
17.1%
Afternoon
32.4%
Evening
27.6%
Late
7.5%

About Our Tylenol Consumer Insights

How do we know who buys Tylenol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tylenol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.