Tylenol Consumer Insights

Who buys Tylenol? Tylenol consumers are generally very low income, Asian, and adolescent age. Tylenol consumers are more likely to purchase Tylenol during larger pantry stocking trips. Brands such as Listerine, Secret, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Tylenol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
15.4%
Total Basket $ (median)
$42.03

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tylenol Consumer Demographics

demographic
index
Female
99
Male
113
<24
115
25-34
110
35-44
96
45-54
93
55-64
93
65+
114
African American
128
Asian
156
Caucasian
88
Hispanic
136
demographic
index
Has Kids
99
No Kids
101
- $20k
114
$20k-40k
103
$40k-60k
101
$60k-80k
94
$80k-100k
94
$100k-125k
99
$125k +
102
No College
109
College
98
Adv. Degree
96

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Tylenol Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
Secret 5.6x
Lysol 5.5x
Dove 5.5x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
216

Where is Tylenol Purchased?

channels
index
Beauty
12
Club
76
Dollar
248
Drug
373
Food
49
Gas & Convenience
18
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.7x
Gerber 1.4x
Huggies 1.3x
Dannon Danimals 1.3x

How Did They Pay?

method
index
Cash
129
Credit
93
Debit
99
Food Stamps
35

When is Tylenol Purchased?

day of week
Sun
14.9%
Mon
13.4%
Tue
13.7%
Wed
13.5%
Thu
13.5%
Fri
14.7%
Sat
16.4%
time of day
Morning
15.4%
Noon
17.1%
Afternoon
32.4%
Evening
27.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tylenol consumers purchase?

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Why do Tylenol consumers try new brands?

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Where do Tylenol consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tylenol Target Market

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Who actually buys Tylenol? Do these consumers match the intended target market of Tylenol?

Thought bubble

What motivates the target market to purchase Tylenol?

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What other target market should Tylenol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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