Tylenol Cold Consumer Insights

Who buys Tylenol Cold?

A Tylenol Cold consumer is generally very low income, Asian, and adolescent age. Tylenol Cold consumers are more likely to purchase Tylenol Cold during larger pantry stocking trips. Brands such as Puffs, Hefty, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Tylenol Cold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.49
% of Basket $ (median)
28.0%
Total Basket $ (median)
$23.19

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tylenol Cold Consumer Demographics

demographic
index
Female
100
Male
104
<24
130
25-34
113
35-44
97
45-54
95
55-64
83
65+
63
African American
123
Asian
147
Caucasian
90
Hispanic
135
demographic
index
Has Kids
96
No Kids
110
- $20k
124
$20k-40k
108
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
94
$125k +
86
No College
114
College
98
Adv. Degree
93

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Tylenol Cold Basket Affinity & Size

brand
basket affinity
Puffs 8.9x
Hefty 8.4x
Bud Light 5.8x
Kleenex 5.7x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
152

Where is Tylenol Cold Purchased?

channels
index
Beauty
12
Club
3
Dollar
234
Drug
512
Food
51
Gas & Convenience
17
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Red Bull 1.3x
Tropicana 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
133
Credit
84
Debit
101
Food Stamps
30

When is Tylenol Cold Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
13.8%
Wed
14.4%
Thu
13.2%
Fri
15.4%
Sat
15.8%
time of day
Morning
16.3%
Noon
15.5%
Afternoon
30.5%
Evening
29.9%
Late
7.9%

About Our Tylenol Cold Consumer Insights

How do we know who buys Tylenol Cold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tylenol Cold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.