Tylenol Cold Consumer Insights

Who buys Tylenol Cold? Tylenol Cold consumers are generally very low income, Asian, and adolescent age. Tylenol Cold consumers are more likely to purchase Tylenol Cold during larger pantry stocking trips. Brands such as Puffs, Hefty, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Tylenol Cold Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.49
% of Basket $ (median)
28.0%
Total Basket $ (median)
$23.19

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Tylenol Cold Consumer Demographics

demographic
index
Female
100
Male
104
<24
130
25-34
113
35-44
97
45-54
95
55-64
83
65+
63
African American
123
Asian
147
Caucasian
90
Hispanic
135
demographic
index
Has Kids
96
No Kids
110
- $20k
124
$20k-40k
108
$40k-60k
105
$60k-80k
96
$80k-100k
92
$100k-125k
94
$125k +
86
No College
114
College
98
Adv. Degree
93

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Tylenol Cold Basket Affinity & Size

brand
basket affinity
Puffs 8.9x
Hefty 8.4x
Bud Light 5.8x
Kleenex 5.7x
basket size
index
Urgent Need (1-2 Items)
68
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
152

Where is Tylenol Cold Purchased?

channels
index
Beauty
12
Club
3
Dollar
234
Drug
512
Food
51
Gas & Convenience
17
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Red Bull 1.3x
Tropicana 1.3x
Neutrogena 1.3x

How Did They Pay?

method
index
Cash
133
Credit
84
Debit
101
Food Stamps
30

When is Tylenol Cold Purchased?

day of week
Sun
14.4%
Mon
13.0%
Tue
13.8%
Wed
14.4%
Thu
13.2%
Fri
15.4%
Sat
15.8%
time of day
Morning
16.3%
Noon
15.5%
Afternoon
30.5%
Evening
29.9%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tylenol Cold consumers purchase?

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Why do Tylenol Cold consumers try new brands?

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Where do Tylenol Cold consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Tylenol Cold Target Market

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Who actually buys Tylenol Cold? Do these consumers match the intended target market of Tylenol Cold?

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What motivates the target market to purchase Tylenol Cold?

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What other target market should Tylenol Cold look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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