Tyson Consumer Insights

Who buys Tyson?

A Tyson consumer is generally very low income, African American, and adolescent age. Tyson consumers are more likely to purchase Tyson during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Tyson Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tyson Consumer Demographics

demographic
index
Female
100
Male
98
<24
109
25-34
102
35-44
102
45-54
100
55-64
88
65+
79
African American
163
Asian
79
Caucasian
100
Hispanic
93
demographic
index
Has Kids
105
No Kids
88
- $20k
113
$20k-40k
110
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
93
$125k +
78
No College
108
College
100
Adv. Degree
91

Understand Tyson Consumer Behavior

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Tyson Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.0x
Ore-Ida 4.5x
Totino's Party Pizza 3.9x
Birds Eye 3.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
465

Where is Tyson Purchased?

channels
index
Club
200
Dollar
11
Drug
7
Food
96
Gas & Convenience
16
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.2x
Hawaiian Punch 1.2x
Armour 1.2x
Totino's Pizza Rolls 1.2x

How Did They Pay?

method
index
Cash
78
Credit
94
Debit
106
Food Stamps
206

When is Tyson Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
11.7%
Wed
11.1%
Thu
11.2%
Fri
14.9%
Sat
18.9%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
35.7%
Evening
27.8%
Late
5.8%

About Our Tyson Consumer Insights

How do we know who buys Tyson? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Tyson consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.