Tyson Consumer Insights

Who buys Tyson? A Tyson consumer is generally very low income, African American, and adolescent age. Tyson consumers are more likely to purchase Tyson during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Tyson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.06

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tyson Consumer Demographics

demographic
index
Female
100
Male
98
<24
109
25-34
102
35-44
102
45-54
100
55-64
88
65+
79
African American
163
Asian
79
Caucasian
100
Hispanic
93
demographic
index
Has Kids
105
No Kids
88
- $20k
113
$20k-40k
110
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
93
$125k +
78
No College
108
College
100
Adv. Degree
91

Understand Tyson Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tyson Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.0x
Ore-Ida 4.5x
Totino's Party Pizza 3.9x
Birds Eye 3.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
465

Where is Tyson Purchased?

channels
index
Club
200
Dollar
11
Drug
7
Food
96
Gas & Convenience
16
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.2x
Hawaiian Punch 1.2x
Armour 1.2x
Totino's Pizza Rolls 1.2x

How Did They Pay?

method
index
Cash
78
Credit
94
Debit
106
Food Stamps
206

When is Tyson Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
11.7%
Wed
11.1%
Thu
11.2%
Fri
14.9%
Sat
18.9%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
35.7%
Evening
27.8%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tyson consumers purchase?

check mark

Why do Tyson consumers try new brands?

check mark

Where do Tyson consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tyson Target Market

Arrow and target

Who actually buys Tyson? Do these consumers match the intended target market of Tyson?

Thought bubble

What motivates the target market to purchase Tyson?

magnifying glass

What other target market should Tyson look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us