Tyson Consumer Insights

Who buys Tyson?

A Tyson consumer is generally very low income, African American, and adolescent age. Tyson consumers are more likely to purchase Tyson during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Tyson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$79.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Tyson Consumer Demographics

demographic
index
Female
100
Male
98
<24
109
25-34
102
35-44
102
45-54
100
55-64
88
65+
79
African American
163
Asian
79
Caucasian
100
Hispanic
93
demographic
index
Has Kids
105
No Kids
88
- $20k
113
$20k-40k
110
$40k-60k
103
$60k-80k
102
$80k-100k
99
$100k-125k
93
$125k +
78
No College
108
College
100
Adv. Degree
91

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Tyson Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 5.0x
Ore-Ida 4.5x
Totino's Party Pizza 3.9x
Birds Eye 3.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
465

Where is Tyson Purchased?

channels
index
Club
200
Dollar
11
Drug
7
Food
96
Gas & Convenience
16
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.2x
Hawaiian Punch 1.2x
Armour 1.2x
Totino's Pizza Rolls 1.2x

How Did They Pay?

method
index
Cash
78
Credit
94
Debit
106
Food Stamps
206

When is Tyson Purchased?

day of week
Sun
18.9%
Mon
13.3%
Tue
11.7%
Wed
11.1%
Thu
11.2%
Fri
14.9%
Sat
18.9%
time of day
Morning
13.8%
Noon
17.1%
Afternoon
35.7%
Evening
27.8%
Late
5.8%

Get More Tyson Data

Contact us for the latest Tyson consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Tyson consumers switch to?

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Why do consumers stop buying Tyson products?

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Which retailers do Tyson shoppers prefer to shop at?

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What motivates consumers to try Tyson products?

Research the Tyson Target Market

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Who actually buys Tyson? Do these consumers match the intended target market of Tyson?

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What motivates the target market to buy Tyson?

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What other target market should Tyson look at?

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Which other brands have a similar target market?

About Our Tyson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.