Tyson Grilled & Ready Consumer Insights

Who buys Tyson Grilled & Ready?

A Tyson Grilled & Ready consumer is generally very low income, African American, and adolescent age. Tyson Grilled & Ready consumers are more likely to purchase Tyson Grilled & Ready during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Marketside, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Tyson Grilled & Ready Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
8.2%
Total Basket $ (median)
$85.48

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tyson Grilled & Ready Consumer Demographics

demographic
index
Female
100
Male
102
<24
129
25-34
104
35-44
98
45-54
104
55-64
89
65+
57
African American
152
Asian
60
Caucasian
102
Hispanic
94
demographic
index
Has Kids
99
No Kids
103
- $20k
119
$20k-40k
112
$40k-60k
107
$60k-80k
100
$80k-100k
99
$100k-125k
89
$125k +
74
No College
102
College
100
Adv. Degree
96

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Tyson Grilled & Ready Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.4x
Marketside 5.0x
Birds Eye 4.9x
Kraft Singles 4.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
501

Where is Tyson Grilled & Ready Purchased?

channels
index
Club
135
Dollar
0
Drug
13
Food
41
Gas & Convenience
1
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Armour 1.5x
Totino's Pizza Rolls 1.5x
Weight Watchers Smart Ones 1.5x

How Did They Pay?

method
index
Cash
80
Credit
91
Debit
108
Food Stamps
180

When is Tyson Grilled & Ready Purchased?

day of week
Sun
18.5%
Mon
14.1%
Tue
12.4%
Wed
11.1%
Thu
10.9%
Fri
14.8%
Sat
18.2%
time of day
Morning
13.9%
Noon
15.5%
Afternoon
34.6%
Evening
29.7%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tyson Grilled & Ready consumers purchase?

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Why do Tyson Grilled & Ready consumers try new brands?

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Where do Tyson Grilled & Ready consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tyson Grilled & Ready Target Market

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Who actually buys Tyson Grilled & Ready? Do these consumers match the intended target market of Tyson Grilled & Ready?

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What motivates the target market to purchase Tyson Grilled & Ready?

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What other target market should Tyson Grilled & Ready look at?

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Which other brands have a similar target market?

About Our Tyson Grilled & Ready Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.