U By Kotex Consumer Insights

Who buys U By Kotex?

A U By Kotex consumer is generally very low income, African American, and adolescent age. U By Kotex consumers are more likely to purchase U By Kotex during larger pantry stocking trips. Brands such as Always, Secret, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

U By Kotex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
16.1%
Total Basket $ (median)
$34.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

U By Kotex Consumer Demographics

demographic
index
Female
104
Male
65
<24
163
25-34
110
35-44
104
45-54
102
55-64
41
65+
29
African American
116
Asian
108
Caucasian
96
Hispanic
114
demographic
index
Has Kids
104
No Kids
90
- $20k
120
$20k-40k
116
$40k-60k
108
$60k-80k
97
$80k-100k
93
$100k-125k
82
$125k +
82
No College
100
College
102
Adv. Degree
88

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U By Kotex Basket Affinity & Size

brand
basket affinity
Always 13.1x
Secret 6.2x
Neutrogena 5.9x
Cottonelle 5.8x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
238

Where is U By Kotex Purchased?

channels
index
Beauty
16
Club
7
Dollar
190
Drug
354
Food
44
Gas & Convenience
1
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
111
Credit
87
Debit
109
Food Stamps
50

When is U By Kotex Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.7%
Wed
12.9%
Thu
12.8%
Fri
15.2%
Sat
17.3%
time of day
Morning
14.0%
Noon
15.3%
Afternoon
32.9%
Evening
29.2%
Late
8.6%

Get More U By Kotex Data

Contact us for the latest U By Kotex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do U By Kotex consumers switch to?

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Why do consumers stop buying U By Kotex products?

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Which retailers do U By Kotex shoppers prefer to shop at?

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What motivates consumers to try U By Kotex products?

Research the U By Kotex Target Market

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Who actually buys U By Kotex? Do these consumers match the intended target market of U By Kotex?

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What motivates the target market to purchase U By Kotex?

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What other target market should U By Kotex look at?

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Which other brands have a similar target market?

About Our U By Kotex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.