U By Kotex Consumer Insights

Who buys U By Kotex? A U By Kotex consumer is generally very low income, African American, and adolescent age. U By Kotex consumers are more likely to purchase U By Kotex during larger pantry stocking trips. Brands such as Always, Secret, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

U By Kotex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
16.1%
Total Basket $ (median)
$34.00

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

U By Kotex Consumer Demographics

demographic
index
Female
104
Male
65
<24
163
25-34
110
35-44
104
45-54
102
55-64
41
65+
29
African American
116
Asian
108
Caucasian
96
Hispanic
114
demographic
index
Has Kids
104
No Kids
90
- $20k
120
$20k-40k
116
$40k-60k
108
$60k-80k
97
$80k-100k
93
$100k-125k
82
$125k +
82
No College
100
College
102
Adv. Degree
88

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U By Kotex Basket Affinity & Size

brand
basket affinity
Always 13.1x
Secret 6.2x
Neutrogena 5.9x
Cottonelle 5.8x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
238

Where is U By Kotex Purchased?

channels
index
Beauty
16
Club
7
Dollar
190
Drug
354
Food
44
Gas & Convenience
1
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cottonelle 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x
CoverGirl 1.3x

How Did They Pay?

method
index
Cash
111
Credit
87
Debit
109
Food Stamps
50

When is U By Kotex Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.7%
Wed
12.9%
Thu
12.8%
Fri
15.2%
Sat
17.3%
time of day
Morning
14.0%
Noon
15.3%
Afternoon
32.9%
Evening
29.2%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do U By Kotex consumers purchase?

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Why do U By Kotex consumers try new brands?

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Where do U By Kotex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the U By Kotex Target Market

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Who actually buys U By Kotex? Do these consumers match the intended target market of U By Kotex?

Thought bubble

What motivates the target market to purchase U By Kotex?

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What other target market should U By Kotex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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