Udis Consumer Insights

Who buys Udis? A Udis consumer is generally very high income, Caucasian, and lower middle age. Udis consumers are more likely to purchase Udis during larger pantry stocking trips. Brands such as Archer Farms, Ore-Ida, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

Udis Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$70.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Udis Consumer Demographics

demographic
index
Female
100
Male
105
<24
66
25-34
90
35-44
115
45-54
106
55-64
64
65+
78
African American
39
Asian
48
Caucasian
113
Hispanic
64
demographic
index
Has Kids
105
No Kids
89
- $20k
66
$20k-40k
60
$40k-60k
85
$60k-80k
99
$80k-100k
111
$100k-125k
127
$125k +
165
No College
48
College
104
Adv. Degree
141

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Udis Basket Affinity & Size

brand
basket affinity
Archer Farms 10.3x
Ore-Ida 6.9x
Silk 6.7x
Jennie-O 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
402

Where is Udis Purchased?

channels
index
Club
173
Dollar
1
Drug
9
Food
107
Gas & Convenience
1
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Horizon Organic 1.7x
Sabra 1.6x
Silk 1.5x

How Did They Pay?

method
index
Cash
68
Credit
118
Debit
108
Food Stamps
48

When is Udis Purchased?

day of week
Sun
17.5%
Mon
14.1%
Tue
12.8%
Wed
12.6%
Thu
11.6%
Fri
14.1%
Sat
17.2%
time of day
Morning
14.9%
Noon
19.2%
Afternoon
36.4%
Evening
25.2%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Udis consumers purchase?

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Why do Udis consumers try new brands?

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Where do Udis consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Udis Target Market

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Who actually buys Udis? Do these consumers match the intended target market of Udis?

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What motivates the target market to purchase Udis?

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What other target market should Udis look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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