Udis Consumer Insights

Who buys Udis?

A Udis consumer is generally very high income, Caucasian, and lower middle age. Udis consumers are more likely to purchase Udis during larger pantry stocking trips. Brands such as Archer Farms, Ore-Ida, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

Udis Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$70.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Udis Consumer Demographics

demographic
index
Female
100
Male
105
<24
66
25-34
90
35-44
115
45-54
106
55-64
64
65+
78
African American
39
Asian
48
Caucasian
113
Hispanic
64
demographic
index
Has Kids
105
No Kids
89
- $20k
66
$20k-40k
60
$40k-60k
85
$60k-80k
99
$80k-100k
111
$100k-125k
127
$125k +
165
No College
48
College
104
Adv. Degree
141

Understand Udis Consumer Behavior

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Udis Basket Affinity & Size

brand
basket affinity
Archer Farms 10.3x
Ore-Ida 6.9x
Silk 6.7x
Jennie-O 6.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
402

Where is Udis Purchased?

channels
index
Club
173
Dollar
1
Drug
9
Food
107
Gas & Convenience
1
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Horizon Organic 1.7x
Sabra 1.6x
Silk 1.5x

How Did They Pay?

method
index
Cash
68
Credit
118
Debit
108
Food Stamps
48

When is Udis Purchased?

day of week
Sun
17.5%
Mon
14.1%
Tue
12.8%
Wed
12.6%
Thu
11.6%
Fri
14.1%
Sat
17.2%
time of day
Morning
14.9%
Noon
19.2%
Afternoon
36.4%
Evening
25.2%
Late
4.2%

Get More Udis Data

Contact us for the latest Udis consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Udis consumers switch to?

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Why do consumers stop buying Udis products?

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Which retailers do Udis shoppers prefer to shop at?

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What motivates consumers to try Udis products?

Research the Udis Target Market

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Who actually buys Udis? Do these consumers match the intended target market of Udis?

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What motivates the target market to purchase Udis?

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What other target market should Udis look at?

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Which other brands have a similar target market?

About Our Udis Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.