Ultra Consumer Insights

Who buys Ultra?

A Ultra consumer is generally median income, Caucasian, and senior age. Ultra consumers are more likely to purchase Ultra during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Sweet Baby Ray's also tend to be purchased in the same trip. Sample consumer insights data below.

Ultra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$42.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ultra Consumer Demographics

demographic
index
Female
102
Male
83
<24
90
25-34
98
35-44
97
45-54
100
55-64
115
65+
133
African American
51
Asian
41
Caucasian
113
Hispanic
68
demographic
index
Has Kids
98
No Kids
104
- $20k
102
$20k-40k
86
$40k-60k
103
$60k-80k
121
$80k-100k
111
$100k-125k
101
$125k +
70
No College
88
College
103
Adv. Degree
98

Understand Ultra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ultra Basket Affinity & Size

brand
basket affinity
Quaker Chewy 20.5x
Kellogg's 18.0x
Sweet Baby Ray's 14.6x
Cinnamon Toast Crunch 12.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
472

Where is Ultra Purchased?

channels
index
Beauty
1993
Club
89
Dollar
66
Drug
7
Food
169
Gas & Convenience
23
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.5x
Diet Dr Pepper 1.4x
Maxwell House 1.4x
Quaker Chewy 1.4x

How Did They Pay?

method
index
Cash
126
Credit
70
Debit
126
Food Stamps
33

When is Ultra Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
11.5%
Wed
11.8%
Thu
10.5%
Fri
15.7%
Sat
21.3%
time of day
Morning
15.3%
Noon
20.6%
Afternoon
37.1%
Evening
23.2%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ultra consumers purchase?

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Why do Ultra consumers try new brands?

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Where do Ultra consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ultra Target Market

Arrow and target

Who actually buys Ultra? Do these consumers match the intended target market of Ultra?

Thought bubble

What motivates the target market to purchase Ultra?

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What other target market should Ultra look at?

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Which other brands have a similar target market?

About Our Ultra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.