Ultra Consumer Insights

Who buys Ultra?

A Ultra consumer is generally median income, Caucasian, and senior age. Ultra consumers are more likely to purchase Ultra during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Sweet Baby Ray's also tend to be purchased in the same trip. See sample consumer insights data below.

Ultra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
6.3%
Total Basket $ (median)
$42.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ultra Consumer Demographics

demographic
index
Female
102
Male
83
<24
90
25-34
98
35-44
97
45-54
100
55-64
115
65+
133
African American
51
Asian
41
Caucasian
113
Hispanic
68
demographic
index
Has Kids
98
No Kids
104
- $20k
102
$20k-40k
86
$40k-60k
103
$60k-80k
121
$80k-100k
111
$100k-125k
101
$125k +
70
No College
88
College
103
Adv. Degree
98

Understand Ultra Consumer Behavior

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Ultra Basket Affinity & Size

brand
basket affinity
Quaker Chewy 20.5x
Kellogg's 18.0x
Sweet Baby Ray's 14.6x
Cinnamon Toast Crunch 12.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
472

Where is Ultra Purchased?

channels
index
Beauty
1993
Club
89
Dollar
66
Drug
7
Food
169
Gas & Convenience
23
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.5x
Diet Dr Pepper 1.4x
Maxwell House 1.4x
Quaker Chewy 1.4x

How Did They Pay?

method
index
Cash
126
Credit
70
Debit
126
Food Stamps
33

When is Ultra Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
11.5%
Wed
11.8%
Thu
10.5%
Fri
15.7%
Sat
21.3%
time of day
Morning
15.3%
Noon
20.6%
Afternoon
37.1%
Evening
23.2%
Late
3.9%

Get More Ultra Data

Better understand Ultra consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Ultra consumers switch to?

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Why do consumers stop buying Ultra products?

Store front

Which retailers do Ultra shoppers prefer to shop at?

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What motivates consumers to try Ultra products?

Research the Ultra Target Market

Arrow and target

Who actually buys Ultra? Do these consumers match the intended target market of Ultra?

Thought bubble

What motivates the target market to buy Ultra?

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What other target market should Ultra look at?

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Which other brands have a similar target market?

About Our Ultra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.