Ultra Brite Consumer Insights

Who buys Ultra Brite?

A Ultra Brite consumer is generally very low income, Hispanic, and upper middle age. Ultra Brite consumers are more likely to purchase Ultra Brite during larger pantry stocking trips. Brands such as Suave, Oral-B, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Ultra Brite Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$29.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ultra Brite Consumer Demographics

demographic
index
Female
98
Male
124
<24
130
25-34
71
35-44
83
45-54
153
55-64
126
65+
123
African American
132
Asian
86
Caucasian
94
Hispanic
135
demographic
index
Has Kids
94
No Kids
114
- $20k
225
$20k-40k
114
$40k-60k
102
$60k-80k
91
$80k-100k
71
$100k-125k
87
$125k +
55
No College
129
College
99
Adv. Degree
72

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Ultra Brite Basket Affinity & Size

brand
basket affinity
Suave 15.0x
Oral-B 11.2x
Archer Farms 8.9x
Crest 8.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
336

Where is Ultra Brite Purchased?

channels
index
Dollar
1493
Drug
14
Food
7
Gas & Convenience
52
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Sunbeam 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
129
Credit
105
Debit
88
Food Stamps
68

When is Ultra Brite Purchased?

day of week
Sun
14.6%
Mon
20.0%
Tue
11.1%
Wed
13.5%
Thu
10.5%
Fri
12.4%
Sat
17.9%
time of day
Morning
15.1%
Noon
19.3%
Afternoon
40.0%
Evening
20.5%
Late
5.1%

About Our Ultra Brite Consumer Insights

How do we know who buys Ultra Brite? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ultra Brite consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.