Ultra Brite Consumer Insights

Who buys Ultra Brite?

A Ultra Brite consumer is generally very low income, Hispanic, and upper middle age. Ultra Brite consumers are more likely to purchase Ultra Brite during larger pantry stocking trips. Brands such as Suave, Oral-B, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Ultra Brite Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.4%
Total Basket $ (median)
$29.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ultra Brite Consumer Demographics

demographic
index
Female
98
Male
124
<24
130
25-34
71
35-44
83
45-54
153
55-64
126
65+
123
African American
132
Asian
86
Caucasian
94
Hispanic
135
demographic
index
Has Kids
94
No Kids
114
- $20k
225
$20k-40k
114
$40k-60k
102
$60k-80k
91
$80k-100k
71
$100k-125k
87
$125k +
55
No College
129
College
99
Adv. Degree
72

Understand Ultra Brite Consumer Behavior

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Ultra Brite Basket Affinity & Size

brand
basket affinity
Suave 15.0x
Oral-B 11.2x
Archer Farms 8.9x
Crest 8.6x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
336

Where is Ultra Brite Purchased?

channels
index
Dollar
1493
Drug
14
Food
7
Gas & Convenience
52
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Sunbeam 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
129
Credit
105
Debit
88
Food Stamps
68

When is Ultra Brite Purchased?

day of week
Sun
14.6%
Mon
20.0%
Tue
11.1%
Wed
13.5%
Thu
10.5%
Fri
12.4%
Sat
17.9%
time of day
Morning
15.1%
Noon
19.3%
Afternoon
40.0%
Evening
20.5%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ultra Brite consumers purchase?

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Why do Ultra Brite consumers try new brands?

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Where do Ultra Brite consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ultra Brite Target Market

Arrow and target

Who actually buys Ultra Brite? Do these consumers match the intended target market of Ultra Brite?

Thought bubble

What motivates the target market to purchase Ultra Brite?

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What other target market should Ultra Brite look at?

venn diagram

Which other brands have a similar target market?

About Our Ultra Brite Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.