Ultra Palmolive Consumer Insights

Who buys Ultra Palmolive?

A Ultra Palmolive consumer is generally very low income, Asian, and adolescent age. Ultra Palmolive consumers are more likely to purchase Ultra Palmolive during larger pantry stocking trips. Brands such as Lysol, Cascade, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Ultra Palmolive Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.47
% of Basket $ (median)
4.6%
Total Basket $ (median)
$54.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ultra Palmolive Consumer Demographics

demographic
index
Female
99
Male
112
<24
124
25-34
102
35-44
99
45-54
93
55-64
101
65+
111
African American
163
Asian
168
Caucasian
82
Hispanic
164
demographic
index
Has Kids
98
No Kids
104
- $20k
121
$20k-40k
112
$40k-60k
103
$60k-80k
96
$80k-100k
94
$100k-125k
90
$125k +
89
No College
106
College
98
Adv. Degree
100

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Ultra Palmolive Basket Affinity & Size

brand
basket affinity
Lysol 6.7x
Cascade 6.4x
Swiffer 6.1x
Clorox 5.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
360

Where is Ultra Palmolive Purchased?

channels
index
Beauty
1
Club
115
Dollar
75
Drug
132
Food
66
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.3x
Mott's 1.3x
Softsoap 1.3x
Gerber Graduates 1.3x

How Did They Pay?

method
index
Cash
111
Credit
98
Debit
100
Food Stamps
69

When is Ultra Palmolive Purchased?

day of week
Sun
17.3%
Mon
12.6%
Tue
12.0%
Wed
12.4%
Thu
11.6%
Fri
15.2%
Sat
18.9%
time of day
Morning
15.2%
Noon
18.3%
Afternoon
34.8%
Evening
25.4%
Late
6.3%

About Our Ultra Palmolive Consumer Insights

How do we know who buys Ultra Palmolive? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ultra Palmolive consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.