Uncle Ben's Consumer Insights

Who buys Uncle Ben's?

A Uncle Ben's consumer is generally higher income, African American, and older age. Uncle Ben's consumers are more likely to purchase Uncle Ben's during larger pantry stocking trips. Brands such as Fresh Selections, Bush's Best, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Uncle Ben's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.3%
Total Basket $ (median)
$74.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Uncle Ben's Consumer Demographics

demographic
index
Female
99
Male
111
<24
98
25-34
93
35-44
96
45-54
107
55-64
117
65+
115
African American
187
Asian
37
Caucasian
103
Hispanic
90
demographic
index
Has Kids
93
No Kids
116
- $20k
88
$20k-40k
90
$40k-60k
88
$60k-80k
101
$80k-100k
103
$100k-125k
118
$125k +
118
No College
82
College
99
Adv. Degree
124

Understand Uncle Ben's Consumer Behavior

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Uncle Ben's Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.5x
Bush's Best 4.5x
Perdue 4.4x
Birds Eye 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
513

Where is Uncle Ben's Purchased?

channels
index
Club
20
Dollar
47
Drug
15
Food
162
Gas & Convenience
8
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Perdue 1.4x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
99
Food Stamps
132

When is Uncle Ben's Purchased?

day of week
Sun
20.2%
Mon
14.2%
Tue
12.4%
Wed
11.8%
Thu
11.0%
Fri
12.5%
Sat
17.8%
time of day
Morning
14.1%
Noon
17.1%
Afternoon
36.3%
Evening
26.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Uncle Ben's consumers purchase?

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Why do Uncle Ben's consumers try new brands?

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Where do Uncle Ben's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Uncle Ben's Target Market

Arrow and target

Who actually buys Uncle Ben's? Do these consumers match the intended target market of Uncle Ben's?

Thought bubble

What motivates the target market to purchase Uncle Ben's?

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What other target market should Uncle Ben's look at?

venn diagram

Which other brands have a similar target market?

About Our Uncle Ben's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.