Uncle Ben's Consumer Insights

Who buys Uncle Ben's?

A Uncle Ben's consumer is generally higher income, African American, and older age. Uncle Ben's consumers are more likely to purchase Uncle Ben's during larger pantry stocking trips. Brands such as Fresh Selections, Bush's Best, and Perdue also tend to be purchased in the same trip. See sample consumer insights data below.

Uncle Ben's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.18
% of Basket $ (median)
4.3%
Total Basket $ (median)
$74.68

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Uncle Ben's Consumer Demographics

demographic
index
Female
99
Male
111
<24
98
25-34
93
35-44
96
45-54
107
55-64
117
65+
115
African American
187
Asian
37
Caucasian
103
Hispanic
90
demographic
index
Has Kids
93
No Kids
116
- $20k
88
$20k-40k
90
$40k-60k
88
$60k-80k
101
$80k-100k
103
$100k-125k
118
$125k +
118
No College
82
College
99
Adv. Degree
124

Understand Uncle Ben's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Uncle Ben's Basket Affinity & Size

brand
basket affinity
Fresh Selections 4.5x
Bush's Best 4.5x
Perdue 4.4x
Birds Eye 4.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
513

Where is Uncle Ben's Purchased?

channels
index
Club
20
Dollar
47
Drug
15
Food
162
Gas & Convenience
8
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.5x
Perdue 1.4x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
88
Credit
104
Debit
99
Food Stamps
132

When is Uncle Ben's Purchased?

day of week
Sun
20.2%
Mon
14.2%
Tue
12.4%
Wed
11.8%
Thu
11.0%
Fri
12.5%
Sat
17.8%
time of day
Morning
14.1%
Noon
17.1%
Afternoon
36.3%
Evening
26.8%
Late
5.7%

About Our Uncle Ben's Consumer Insights

How do we know who buys Uncle Ben's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Uncle Ben's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.